Creator

inDrive is an international multiapp headquartered in Mountain View, CA. Our ride-hailing user base exceeds 150M users in more than 700+ cities in 47 countries. And our eNPS rate reaches 65,5%! This is twice and even three times higher than companies usually have, including our competitors.

We are looking to hire a Creator based in Pakistan who will be responsible for producing localized content that aligns with our brand. The main focus is to create engaging and authentic content for social platforms to drive visibility and user acquisition in the Pakistan market. The role requires strong creativity, understanding of local trends, and ability to execute content independently while collaborating with cross-functional teams.

What will you do:

• Write clear, culturally sharp copy for campaigns across brand, social, performance, and OOH
• Collaborate on ideation: not just receive it (you’ll be in brainstorms, not just in the follow-up email)
• Help shape campaign decks: contribute to narrative flow, key messages, and visual direction…even if you’re not the art director
• Work closely with regional team (in Malaysia & Indonesia) to adapt or co-create ideas
• Occasionally rewrite or push back on briefs, because good work starts with good questions
• Keep your finger on Pakistan’s cultural pulse and translate that into work that resonates

What we expect from you:

• 4 - 6 years in advertising, digital, or brand-side creative
• A portfolio that shows range: not just lines, but thinking (eg. campaign rationales, social strategies, cross-format work)
• Fluent in Urdu and English: you get local nuance, but can also work globally
• You’re curious, not complacent: you want to understand the why behind the ask
• You’ve worked in fast-paced environments and can deliver quality without constant oversight
• Bonus if you’ve ever:

Built a presentation deck from scratch

Suggested a campaign angle that got approved

Worked on a project that wasn’t just your job but you jumped in anyway

What we offer:

• Remote work schedule
• Stable salary, health insurance
• Real impact: Your work will shape how the brand shows up in Pakistan and influence APAC
• Growth path: We invest in creatives who show strategic range. This role can evolve.
• Lean team, big trust: No layers. Just honest feedback, fast decisions, and creative freedom within clear goals
• Initial training
• Probation period up to 6 months