Description
The CRM professional is responsible for managing and optimizing the company’s Customer Relationship Management system to improve customer engagement, retention, and overall satisfaction. The role involves analyzing customer data, implementing CRM strategies, and ensuring seamless communication between the business and its customers.
Key Responsibilities
- Manage and maintain the CRM system to ensure data accuracy and functionality.
- Develop and implement CRM strategies to enhance customer experience and loyalty.
- Segment customer data for targeted campaigns, promotions, and personalized communication.
- Monitor customer interactions and provide insights to improve retention and sales.
- Collaborate with marketing, sales, and customer service teams to streamline processes.
- Track, analyze, and report on CRM campaign performance (KPIs, ROI, churn, retention).
- Train team members on CRM best practices and ensure proper usage across departments.
- Identify and troubleshoot system issues, coordinating with IT or vendors if needed.
- Stay updated on CRM trends, tools, and technologies to recommend improvements.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, IT, or related field.
- Proven experience in CRM management (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics).
- Strong analytical skills with the ability to interpret customer data.
- Good understanding of customer journey mapping and lifecycle management.
- Excellent communication and interpersonal skills.
- Ability to work cross-functionally with different teams.
- Detail-oriented and highly organized.
Job Type: Full-time
Pay: ₹5,000.00 - ₹7,000.00 per month
Work Location: In person