CRM Coordinator (Arabic Speaker) - Real Estate

About the role:

We are seeking a highly analytical and performance-driven Lead Optimization & CRM Officer to support and optimize our lead management and CRM operations within the real estate brokerage. This role is critical in ensuring full ownership, control, and day-to-day execution of the end-to-end lead lifecycle within the CRM system, including lead assignment, response tracking, engagement, and progression in line with defined SLAs.

Role & Key Responsibilities:

• Own and manage the full lead lifecycle within the CRM, ensuring all leads are assigned, followed up, and progressed according to SLAs.
• Monitor daily lead activity to prevent unattended, inactive, or overdue leads and resolve workflow gaps proactively.
• Execute and monitor CRM campaigns to ensure consistent lead engagement and alignment with sales conversion targets.
• Enforce CRM compliance and data accuracy by auditing agent activities and ensuring all interactions are properly logged.
• Manage lead distribution and routing rules to ensure fair, efficient, and automated lead allocation across sales teams.
• Track performance metrics and prepare regular reports on lead status, response times, agent activity, and conversion performance.
• Identify process inefficiencies and recommend CRM improvements, automation, and best practices to enhance lead conversion.

Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, Sales, or a related field (CRM certification is a plus).
• 2–4 years of hands-on experience in CRM management, lead operations, or sales support, preferably in real estate or high-volume sales environments.
• Strong working knowledge of CRM platforms (Salesforce, Bitrix24, HubSpot, Zoho, PropSpace, or similar).
• Proven experience managing lead distribution, CRM campaigns, automation, and performance reporting.
• Solid understanding of SLA-driven lead management and CRM compliance standards.
• Mandatory experience managing lifestyle-focused social media pages with strong audience engagement skills.
• Highly organized, analytical, and detail-oriented, with strong communication and coordination skills.

Apply to: amal.b@psidubai.com

Job Type: Full-time

Application Question(s):

• Do you have experience within the real estate industry ?