CRM Engagement Manager

Welcome to MultiBank Group, a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We specialize in delivering cutting-edge trading technology, unparalleled liquidity, and exceptional customer service. Our extensive range of financial products includes Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.

Join our thriving community of over 2 million clients across 100 countries, contributing to a daily trading volume exceeding US$ 35 billion. As a heavily regulated institution with oversight from 17+ financial regulators across 5 continents, and recipient of over 70 financial awards, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals.

Role Overview:

We are seeking a strategic and data-driven CRM Engagement Manager to lead client lifecycle marketing initiatives across global markets.

This role will be responsible for designing, implementing, and optimizing CRM strategies that enhance client acquisition, engagement, retention, and lifetime value across FX, CFD, and Crypto products. The ideal candidate combines strong analytical capabilities with creative communication skills and hands-on CRM platform expertise within a fast-paced financial trading environment.

Key Responsibilities:

CRM Strategy & Lifecycle Management

• Develop and execute a comprehensive CRM strategy aligned with business growth objectives.

• Design and manage end-to-end lifecycle campaigns including onboarding, activation, retention, reactivation, and upsell initiatives.

• Segment audiences effectively to deliver personalized and behavior-driven communications.

• Optimize client journeys to increase engagement and trading activity.

Campaign Management & Automation

• Create and manage multi-channel CRM campaigns across Email, SMS, Push Notifications, and In-App messaging.

• Build automated workflows and triggers based on user behavior and trading activity.

• Conduct A/B testing to improve open rates, CTRs, and conversion performance.

• Ensure timely execution of global and regional campaigns.

Analytics & Performance Optimization

• Track and analyze key KPIs including open rates, CTR, activation rates, churn rates, and client lifetime value.

• Generate performance reports and actionable insights for senior management.

• Continuously optimize messaging, segmentation, and automation flows to improve ROI.

• Collaborate with data teams to leverage behavioral insights and predictive analytics.

Content & Personalization

• Develop compelling, compliant, and performance-driven CRM content tailored to different client segments.

• Ensure messaging aligns with brand guidelines and regulatory requirements across jurisdictions.

• Implement personalization strategies based on trading behavior, demographics, and engagement patterns.

Cross-Functional Collaboration

• Work closely with Performance Marketing, Sales, Product, Compliance, and Regional teams.

• Support product launches and promotional campaigns through targeted CRM initiatives.

• Ensure seamless integration between CRM systems and trading platforms.

Qualifications & Requirements:

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience

• Minimum 4+ years of experience in CRM, lifecycle marketing, or customer engagement.

• Experience within Forex, CFD, Crypto, or financial services is highly preferred.

• Proven track record of driving client retention and revenue growth through CRM strategies.

Technical & Analytical Skills

• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Braze, or similar).

• Strong understanding of customer segmentation, automation workflows, and personalization strategies.

• Proficiency in analytics tools (GA4, CRM analytics dashboards, or BI tools).

• Experience working with large datasets and performance tracking frameworks.

Communication & Execution

• Strong copywriting and content optimization skills.

• Ability to translate data insights into targeted engagement campaigns.

• Strong project management skills with the ability to handle multiple campaigns simultaneously.

Personal Attributes

• Data-driven, detail-oriented, and results-focused.

• Creative thinker with strong problem-solving abilities.

• Collaborative team player comfortable working in a fast-paced, international environment.

• Highly organized with strong time-management skills.

Why Join Us?

• Work with an industry-leading global financial institution.

• Competitive salary and comprehensive employee benefits.

• Opportunities for professional growth and career advancement.

• Collaborative, inclusive, and dynamic work environment.

• Commitment to innovation, client engagement excellence, and performance-driven success.

Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.

MultiBank Group combines prime liquidity, cutting-edge technology, and first-class service to deliver advanced trading platforms to clients worldwide.

Our mission is to provide exceptional products and services to our clients — and we continue to invest heavily in technology and regulation to benefit our customers and the financial industry as a whole.

As the most heavily regulated financial derivatives group, MultiBank Group maintains an unblemished regulatory record with all its regulators.

Positions available across our 25+ global offices — Dubai, Hong Kong, Singapore, London, Sydney, and more. Learn more: www.multibankgroup.com

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