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CRM & Growth Acquisition Lead
🚀 Welcome to Your Next Adventure!
As CRM & Growth Acquisition Lead, you will own the end-to-end CRM acquisition and onboarding strategy at Snoonu. This role is responsible for driving first order, second order, and third order conversion, reducing time-to-conversion, and building strong momentum that turns new users into active Snoonu customers.
This role goes far beyond first order activation. You will design and optimize onboarding journeys not only at platform level, but per vertical, category, and service including Food, Groceries, Marketplace, and future verticals. Your mission is to guide users through structured learning, habit formation, and behavioral nudges until they reach sustained usage across Snoonu’s ecosystem.
🛠 What You’ll Get Your Hands On
Acquisition & Onboarding Strategy
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
The Dream We’re Chasing
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
The Quest We’re On
To radically transform how people live by leveraging technology to connect them with endless possibilities.
Our Everyday Superpowers
👥 Be Customer Obsessed : “Focus on the customer and all else will follow.”
💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”
🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”
🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”
🚀 Work Smart and Deliver Results : “You can do more by doing less, better, and faster.”
👨💼 It's All About People: “Be a team player; together we are stronger.”
Perks & Worklife Magic At Snoonu
🌐 Global Vibes – Collaborate with a worldwide crew.
🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.
🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
Great Place to Work® Certified
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Certified for Excellence
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
Beyond the Code: Giving Back Matters
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
Diversity Isn’t Just a Buzzword
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
Let’s Build the Future Together
Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.
Stay in the loop—connect with us on LinkedIn!
As CRM & Growth Acquisition Lead, you will own the end-to-end CRM acquisition and onboarding strategy at Snoonu. This role is responsible for driving first order, second order, and third order conversion, reducing time-to-conversion, and building strong momentum that turns new users into active Snoonu customers.
This role goes far beyond first order activation. You will design and optimize onboarding journeys not only at platform level, but per vertical, category, and service including Food, Groceries, Marketplace, and future verticals. Your mission is to guide users through structured learning, habit formation, and behavioral nudges until they reach sustained usage across Snoonu’s ecosystem.
🛠 What You’ll Get Your Hands On
Acquisition & Onboarding Strategy
- Own Snoonu’s CRM acquisition strategy, covering first order, second order, and third order conversion across all verticals.
- Design and continuously optimize onboarding journeys that educate users, build trust, and generate momentum during the first days and weeks of the user lifecycle.
- Define structured activation frameworks per vertical, category, and service, ensuring users reach meaningful usage thresholds across Food, Groceries, Marketplace, and future products.
- Reduce time-to-first-order and time-between-orders through behavioral nudges, incentives, education, and sequencing logic.
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Treat onboarding as a dynamic system, not a static flow, constantly iterating based on user behavior and performance data.
- Design, build, and deploy CRM campaigns and automated journeys across push, email, in-app messages, content cards, SMS, WhatsApp, and pop-ups using Braze.
- Own experimentation for acquisition and onboarding, including A/B testing of messaging, incentives, sequencing, timing, channels, and targeting logic.
- Define clear hypotheses, success metrics, and learning agendas for each experiment, ensuring fast iteration cycles and actionable insights.
- Continuously test different onboarding narratives, incentives, and education strategies to maximize conversion and momentum.
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Share experiment results, learnings, and recommendations clearly with stakeholders and leadership.
- Own acquisition and onboarding performance metrics, including conversion rates (first, second, third order), time-to-conversion, early retention, and vertical activation.
- Extract, analyze, and interpret data independently using SQL to identify drop-offs, friction points, and optimization opportunities.
- Partner with BI and Data teams to validate tracking, dashboards, and cohort analyses, but maintain autonomy to answer questions directly through data.
- Translate complex data into clear insights and concrete actions that improve funnel performance.
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Ensure CRM efforts directly support unit economics and sustainable growth, not just short-term activation.
- Work closely with Product, Engineering, Data, Marketing, and Creative teams to improve onboarding experiences and remove friction across the user journey.
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Act as the CRM acquisition voice in cross-functional discussions, advocating for user-centric and data-backed solutions.
- 4+ years of experience in CRM, lifecycle marketing, or growth-focused roles, with strong exposure to acquisition and onboarding.
- Deep hands-on expertise in Braze, including Canvases, segmentation, event-based triggers, experimentation, and multi-channel orchestration.
- Strong SQL skills are mandatory. You must be able to extract and analyze data independently to understand funnel performance and user behavior.
- Proven experience designing and optimizing onboarding and activation journeys at scale.
- Strong analytical mindset with the ability to connect CRM actions to business metrics and unit economics.
- Experience running structured experimentation programs and translating results into concrete improvements.
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Strong stakeholder management and communication skills, with the ability to explain complex topics clearly.
- Experience in multi-vertical marketplaces, super apps, or on-demand platforms.
- Familiarity with warehouse-driven CRM setups using BigQuery or Snowflake.
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Experience working with predictive models, propensity scoring, or advanced segmentation logic.
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
The Dream We’re Chasing
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
The Quest We’re On
To radically transform how people live by leveraging technology to connect them with endless possibilities.
Our Everyday Superpowers
👥 Be Customer Obsessed : “Focus on the customer and all else will follow.”
💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”
🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”
🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”
🚀 Work Smart and Deliver Results : “You can do more by doing less, better, and faster.”
👨💼 It's All About People: “Be a team player; together we are stronger.”
Perks & Worklife Magic At Snoonu
🌐 Global Vibes – Collaborate with a worldwide crew.
🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.
🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
Great Place to Work® Certified
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Certified for Excellence
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
Beyond the Code: Giving Back Matters
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
Diversity Isn’t Just a Buzzword
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
Let’s Build the Future Together
Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.
Stay in the loop—connect with us on LinkedIn!
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