CRM Lead

Join AlGooru as our next CRM Lead! 🌟

Who Are We ❓

📚 AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students from all ages and levels (K-12, university, and professionals).

🪙 We've been backed by various local, regional, and international investors including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, family offices, and others.

💡 A Fun Fact about AlGooru is that its name derives from "Guru," a Sanskrit word meaning a mentor, guide, expert, or master.

Your Role

• Design automated customer journeys across Intercom, CleverTap, and OneSignal to boost activation, conversion, and retention.
• Streamline communications between Students/Parents ↔ Tutors for a seamless lifecycle experience across Sales, Support, and Tutor Success.
• Use analytics and segmentation to spot drop-offs, launch reactivation campaigns, and continuously improve retention
  
  

A Day In Your Life:

• Define lifecycle strategy for AlGooru from onboarding → first value → repeat → reactivation
• Build multi-channel journeys across WhatsApp, in-app, push, and email
• Create best-in-class onboarding experiences using Intercom + CleverTap
• Own all outbound communications and ensure consistent tone and timing
• Build actionable segments and cohorts
• Partner with Sales to align lead nurture, SLAs, and WhatsApp playbooks
• Partner with Support to embed CSAT, macros, and help center content in journeys
• Partner with Product & Tech on events, identity resolution, and deliverability
• Partner with Marketing on promos, seasonality, and referral campaigns
• Manage WhatsApp Business templates, approvals, and cost efficiency
• Ensure deliverability, consent, and clear opt-out / opt-down management
• Maintain QA checklists for all messages (links, deeplinks, tracking, localization)
• Monitor key lifecycle KPIs: activation, onboarding completion, retention, and reactivation
• Report insights and propose experiments based on performance data
  
  

Requirements

You're the CRM Lead we're looking for if you have:

• 3-5 years of experience in CRM or Lifecycle Marketing for marketplaces, EdTech, or consumer apps.
• Strong skills in lifecycle design, segmentation, and A/B testing with an analytical mindset.
• Hands-on experience with WhatsApp lifecycle management and performance tracking.
• A collaborative, data-driven, and growth-oriented mindset with strong execution bias.
• Advanced expertise in customer segmentation and lifecycle marketing strategies.
• Excellent communication and collaboration skills for effective cross-functional teamwork.
• Comfortable working in fast-paced, evolving environments.
• Tools:
• Core: Intercom (in-app, WhatsApp, Help Center), CleverTap (journeys, segmentation, push), OneSignal (system push).
• Nice to have: HubSpot, CleverTap's analytics, or other analytics platforms
  
  

Traits We Love

• Results-Driven
• Proactive & Takes Initiative
• Balances Speed & Quality
• End-User Obsessed
• Strong Communicator
• Super Organized
• Independent & Team Player
• Eager to Learn
  
  

The Hiring Journey

• Screening & Intro Call (5-10 mins)
• Chemistry Interview (15-30 minutes)
• Technical interview 1 (30-60 minutes)
• Technical interview 2 (30-60 minutes)
• Technical Assessment
• Offer extended to successful applicants
  
  

Benefits

Why AlGooru?

At AlGooru, you'll have an exceptional opportunity to push the boundaries of education. You'll be challenged but never alone, joining a diverse team of innovators committed to redefining learning.

• Here's what we offer:
• 🚀 Impact: Help transform education in Saudi Arabia and beyond
• 📈 Growth: Join a rapidly scaling startup with career development opportunities
• 🕒 Flexibility: Work from anywhere + unlimited PTO
• 💰 Rewards: Competitive salary, ESOP shares & quarterly bonuses
• 🎉 Culture: Vibrant team, monthly Pizza Fridays & a supportive environment
• 🎁 Perks: Free hardware/software, learning budget, AlGooru Library & more!
• We foster a culture of care, one that promotes loyalty, commitment, and a true sense of belonging. Be valued. Be part of it