CRM MANAGER DEVELOPER BACKGROUND ONLY APPLY (MINIMUM 5 YEARS AS A MANAGER POSITION) WITH SALESFORCE EXPERIENCE

Job Title

CRM MANAGER DEVELOPER BACKGROUND ONLY APPLY (MINIMUM 5 YEARS AS A MANAGER POSITION) WITH SALESFORCE EXPERIENCE

Position Overview

We are seeking an experienced and results-driven CRM Manager (Salesforce Experience) with a developer background and a proven track record in the real estate industry to lead our customer relationship management operations. The ideal candidate will have a strong understanding of real estate CRM systems, client lifecycle management, and system integration — particularly focusing on Reservation Form and SPA (Sales Purchase Agreement) management, OQOOD, DLD, RERA and Mullak registration processes . This role requires a strategic thinker with a minimum of 5 years of experience in real estate as a CRM Manager.

Major Tasks / Responsibilities

1 CRM Strategy & Lead Management:

• Lead, train, and manage the CRM team to ensure smooth execution of operations.
• Monitor incoming leads, assign them to Sales agents and track their progress through the sales pipelines.
• Establish KPIs for client engagement, response time, lead management, and conversion.
• Drive system improvements and ensure alignment with developer-side requirements.

2 CRM System Management & Optimisation:

• Oversee implementation, customisation, and optimisation of CRM software, ensuring seamless integration with sales, marketing, finance, and project departments.
• Ensure CRM systems support Reservation Form and SPA workflows, including approval flows, document tracking, and data validation.
• Monitor CRM performance, troubleshoot technical issues, and liaise with IT/CRM vendors for upgrades.
• Ensure data integrity, accuracy, and compliance with internal policies and RERA regulations.

3 Client Relationship Management:

• Supervise and enhance all client touchpoints to deliver superior customer experiences.
• Build and maintain strong relationships with VIP clients, investors, and stakeholders.
• Implement loyalty and retention programs to improve customer satisfaction.
• Ensure accurate maintenance of client data related to unit booking, reservation, SPA signing, and payment milestones.

4 Data Analytics & Insights:

• Generate advanced reports and dashboards on sales, collections, lead performance, and client interactions.
• Use data-driven insights to improve sales and marketing strategies.
• Forecast market trends and client behaviour to support management decisions.

5 Sales & Marketing Integration:

• Collaborate with sales and marketing teams to align CRM data with campaigns, events, and promotions.
• Support sales teams with accurate client information, appointment coordination, and lead tracking.
• Drive automation initiatives to increase efficiency in client engagement.

6 Collections & Financial Coordination:

• Oversee collection operations to ensure timely recovery of payments and reduce outstanding receivables.
• Approve and enforce late payment charges and debt recovery procedures.
• Work closely with the finance team to monitor cash flow, revenue recognition, and reporting accuracy.

7 Compliance & Documentation:

• Ensure all client and transaction records comply with RERA, OQOOD, DLD, Mullak, and other UAE real estate regulations.
• Maintain and track all legal documentation, SPAs, Reservation Forms, payment schedules, and contract updates .
• Conduct regular audits to ensure data completeness and document accuracy.

8 Innovation & Technology:

• Identify and implement new CRM tools, AI-driven solutions, and automation systems to enhance efficiency.
• Stay updated with industry trends, new technologies, and best practices in real estate CRM.

9 Training & Development:

• Conduct regular training sessions for the sales and CRM teams to maximise CRM utilisation.
• Mentor junior executives and support their professional development.

10 Executive Reporting:

• Provide regular updates and presentations to senior management regarding CRM performance, client feedback, collection status, and business opportunities.
• Recommend strategic initiatives to improve customer satisfaction and company profitability.

11 Salesforce Management:

• Lead Salesforce CRM operations, including customisation, automation, and reporting.
• Manage Salesforce workflows for Reservation Forms, SPAs, unit availability, and payment plans.
• Train and support cross-department teams in Salesforce best practices to maximise efficiency.

Requirements and Skills

• Minimum 5 years of experience as a CRM manager within the Real Estate Developer industry in Dubai/UAE.
• Strong expertise in Salesforce or equivalent real estate CRM platforms.
• Deep understanding of SPA, Reservation Forms, OQOOD registration, and post-sales processes.
• Technical knowledge of CRM system development , customisation, and data integration.
• Proven leadership and team management skills.
• Excellent analytical, communication, and problem-solving abilities.