CRM & Marketing Automation Specialist

CRM & Marketing Automation Specialist

We are looking for a CRM & Marketing Automation Specialist to manage and optimize our CRM systems and marketing automation platforms. The ideal candidate will support lead generation, enhance customer engagement, and drive data-based marketing strategies through automation and CRM optimization.

Key Responsibilities

• Monitor campaign performance, analyze results, and identify areas for improvement.
• Set up automated marketing campaigns, workflows, and customer journeys.
• Analyze customer data to enhance targeting and personalization.
• Maintain and update CRM databases to ensure data accuracy and segmentation quality.
• Collaborate with sales and marketing teams to align lead management and improve conversion rates.
• Develop and optimize email marketing campaigns, drip sequences, and nurturing flows.
• Integrate CRM tools with other platforms and ensure smooth system functionality.
• Prepare regular performance reports and provide insights to guide marketing decisions.

Requirements & Education

• Bachelor's degree in Marketing or a related field.
• Experience working with CRM tools such as HubSpot, Salesforce, or similar platforms.
• Strong analytical skills with the ability to interpret and act on data insights.
• Knowledge of marketing automation tools and email marketing best practices.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Business Development, and Customer Service

Industries

• Food and Beverage Services, Food and Beverage Manufacturing, and Food and Beverage Retail