CRM Marketing Specialist

Are you passionate about customer journeys, data-driven campaigns, and translating insights into actionable steps? Are you fluent in CRM tools and fluent in both English and Arabic? Boutiqaat is calling, and this might be your moment!

Now, we’re on the hunt for a creative and analytical CRM Marketing Specialist to take our customer engagement to the next level. You’ll drive personalized messaging, smart segmentation, and automated campaigns that matter.

What You’ll Be Doing:

• Craft and launch compelling email, push, and multi-channel campaigns that make our customers feel seen and valued.
• Develop automated journeys and lifecycle campaigns that turn new users into loyal fans.
• Use tools like Clever Tap, Insider, or similar platforms to build dynamic, data-driven customer journeys.
• Test, learn, repeat design A/B experiments, track KPIs (open rates, CTRs, conversions), and optimize accordingly.
• Work together with our content and design teams to ensure that messages are not just smart but beautiful.
• Launch triggered campaigns based on behavior, milestones, and events.
• Ensure we’re on top of our compliance game (think GDPR, CAN-SPAM, and beyond).
• Report on performance, share insights, and recommend strategies to increase loyalty, boost LTV, and reduce churn.

What You Bring to the Table:

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Fluent in Arabic and English, written and spoken.
• 2+ years of hands-on CRM or email marketing experience.
• Proven expertise with CRM/marketing automation platforms (Clever Tap, Insider, or others).
• Strong grasp of segmentation, personalization, automation, and A/B testing.
• Bonus: Basic HTML/CSS knowledge for email tweaks.
• A sharp eye for detail and crystal-clear communication.
• Experience in e-commerce, beauty, or lifestyle brands is a major plus.
• Confident with Excel/Google Sheets; SQL skills = brownie points.

Why Boutiqaat?

At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us?

Kickstart your career with hands-on experience, expert mentorship, and real impact.

Apply now and be part of something exciting!