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CRM (Slate) Captain

About Us

Georgia College & State University (GCSU) is the state's designated public liberal arts university, where students learn the essential skills to compete in a fast-paced and technology-driven global society. The university prepares students for successful careers, leadership in communities, problem solving and life-long learning through personalized attention in a residential setting with opportunities for a variety of transformational experiences through its award-winning, high-impact practices. One of only three selective universities within the University System of Georgia and a top 10 ranked public university in the Southeast, GCSU offers undergraduate degrees in more than 40 majors, more than 30 graduate programs, doctorates in education and nursing, professional certificates, and continuing education programs.

As a member of the prestigious Council of Public Liberal Arts Colleges (COPLAC), GCSU is committed to fostering a liberal arts environment that values academic preeminence, interdisciplinary inquiry and an inclusive learning community. GCSU enjoys a strong reputation for academic excellence and nationally ranked programs according to US News & World Report, The Princeton Review and Colleges of Distinction - among other ranking sources.

Georgia College & State University takes great pride in combining the educational experience of a private liberal arts college with the affordability of a public university. Faculty and staff are dedicated to student engagement and experiential learning through high-impact practices such as internships, service- and community-based learning, leadership development, study abroad opportunities, mentored undergraduate research and a capstone project that fosters intellectual curiosity, reasoned inquiry and critical thinking.

The university's beautiful and historic campus is located downtown in Milledgeville, Georgia, a charming college town of approximately 19,000 residents in Central Georgia, and only 90 miles southeast of Atlanta. Milledgeville is also the home of noted American author and alumna, Flannery O'Connor, '45, and the college community enjoys many exciting literary arts programs at O'Connor's former home, Andalusia, a National Historic Landmark owned by the university. Milledgeville is located on the banks of beautiful Lake Sinclair and Lake Oconee, allowing faculty, staff and students to take full advantage of the environmental and recreational benefits of being part of a lake community. For cultural, educational and leisure opportunities beyond Milledgeville - Macon and Atlanta are located within easy driving distances.

Georgia College & State University is dedicated to protecting academic freedom in addition to supporting freedom of expression as outlined in the University System of Georgia's Freedom of Expression and Academic Freedom policy and its Ethics Code of Conduct. For more information, visit us online at gcsu.edu.

Job Summary

The Slate Captain is a critical technical and strategic role within Enrollment Management, serving as the primary administrator and subject matter expert for Technolutions Slate CRM. This position manages all aspects of the Slate platform to support recruitment, graduate and undergraduate admissions, international admissions, financial aid, academic advising, Student Success and Career Development, and enrollment operations across the entire enrollment funnel. The Slate Captain collaborates across the enrollment division and university to optimize system functionality, enhance communication strategies, build synergy across departments, and ensure seamless operations while supporting data-driven decision making at all levels.

Responsibilities

Slate System Administration - 40%

Serve as primary Slate administrator with comprehensive oversight of system configuration, maintenance, and optimization across all enrollment functions (graduate and undergraduate admissions, international admissions, financial aid, orientation, yield programs, registrar, academic advising, and student success and career development).
Build and maintain complex workflows, rules, decision trees, bins, and automations
Manage user accounts, permissions, security roles, and access controls for enrollment management staff and university partners
Configure application forms, portals, reader applications, financial aid forms, academic advising forms, student success and career development forms, and decision release tools
Coordinate Slate system updates, test new features, and implement enhancements
Monitor system performance, diagnose issues, and implement solutions to ensure platform stability

- Maintain integration connections with Student Information Systems, financial aid platforms, payment processors, and third-party vendors - Develop a comprehensive plan for the strategic use of Slate throughout the Enrollment Management division and campus community.

Data Management, Reporting & Analytics - 20%

Design, build, and maintain queries, reports, exports, and datasets supporting recruitment, admissions (graduate, undergraduate, and international), financial aid, academic advising, student success, career development, registrar, and enrollment analysis
Create executive dashboards and data visualizations for enrollment leadership and senior administration
Build and maintain specialized portals for prospective/current students, deans, faculty, and key stakeholders
Generate daily, weekly, monthly, and ad-hoc reports for admissions counselors, financial aid officers, advisors, student success and career development staff, enrollment leadership, and university stakeholders
Ensure data integrity through regular audits, validation protocols, and quality control measures
Collaborate with Institutional Research, IT, and Finance on data governance, FERPA compliance, data security, and accuracy
Support territory management, enrollment forecasting, financial aid modeling, student success and retention modeling, and predictive analytics
Translate complex data into actionable insights for recruitment, yield, and retention strategies
Track key performance indicators across the enrollment funnel from inquiry through graduation

Communication Strategy & Execution - 20%

Build and deploy sophisticated email campaigns, SMS messages, and multi-channel communication pathways for prospective graduate and undergraduate students, admitted students, current students, and their families
Develop personalized, behavior-triggered communication flows throughout the entire enrollment cycle
Design and optimize event registration systems, campus visit programs, virtual events, and interview platforms
Support financial aid communication strategies including award notification and verification processes
A/B test messaging strategies and analyze engagement metrics to improve communication effectiveness across all enrollment stages
Maintain branded email templates, portals, and digital touchpoints, ensuring consistent user experience
Support communication strategies for academic advising, graduate and undergraduate admissions, and student success and career development
Collaborate with Marketing and Communications on integrated enrollment marketing initiatives

Training, Documentation & Support - 10%

Provide comprehensive training to enrollment management staff (graduate and undergraduate admissions, international admissions, financial aid, orientation, academic advising, student success and career development) on Slate functionality, best practices, and new features
Create and maintain system documentation, user guides, standard operating procedures, and training materials
Offer ongoing technical support and troubleshooting assistance to Slate users across enrollment functions
Lead professional development sessions on data literacy, enrollment technology, and CRM best practices
Serve as liaison to Technolutions for technical support escalation and feature requests
Onboard new enrollment staff members on Slate systems and processes
Chair a Slate committee to oversee training and product development

Strategic Collaboration & Innovation - 5%

Partner with enrollment management leadership to align Slate capabilities with institutional strategic enrollment goals and net revenue targets
Participate in Slate user groups, conferences, and professional development opportunities
Research emerging enrollment technologies and recommend innovative solutions to enhance operations
Collaborate with Financial Aid, Registrar, Student Accounts, Bursar, Academic Affairs, and Student Life on cross-functional enrollment projects
Support implementation of new recruitment initiatives, yield programs, financial aid strategies, student success and retention, and enrollment interventions
Contribute to strategic enrollment planning and goal-setting processes

Other - 5%

Other duties as assigned by the Sr. Associate Vice President for Enrollment Management

Required Qualifications

Educational Requirements
Bachelor's Degree

Other Required Qualifications

Demonstrated expertise in building queries, reports, workflows, and automated processes in Slate
Strong technical aptitude with ability to learn complex systems quickly
Proficiency in data analysis, reporting tools, and spreadsheet applications (Excel, Google Sheets)
Exceptional attention to detail and commitment to data accuracy
Excellent project management and organizational skills with ability to manage multiple priorities
Strong interpersonal and communication skills with ability to train non-technical users
Problem-solving mindset with analytical and creative thinking abilities
Commitment to customer service and supporting team success
Ability to work collaboratively across multiple departments and functional areas

Required Experience
Minimum two years of hands on leadership experience with Slate or in a similar CRM/database management role

Preferred Qualifications

Preferred Educational Qualifications

Slate Certified Administrator credential or willingness to obtain within first year

Preferred Experience

3+ years of experience in higher education enrollment management, admissions, student success, financial aid, or related field
Experience with SQL, HTML, CSS, Liquid Markup, or JavaScript
Experience with data visualization tools (Tableau, Power BI) and statistical analysis
Experience integrating Slate with Student Information Systems (Banner, PeopleSoft, Workday, etc.) and financial aid platforms

Proposed Salary

This position is a pay grade 10. The minimum salary starts at $60,868.00. Starting salary within this range is based on relevant years of experience.

For more information about GCSU compensation practices, click here: https://www.gcsu.edu/humanresources/pay-grade-structure.

Knowledge, Skills, & Abilities

KNOWLEDGE

Knowledge of CRM best practices, marketing automation, and enrollment funnel optimization
Familiarity with enrollment data standards, FERPA regulations, Title IV compliance, and student privacy protocols
Understanding of enrollment management operations including admissions, financial aid, and student success initiatives
Knowledge of enrollment forecasting, predictive modeling, and strategic enrollment management principles

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity

Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from the participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.

Other Information

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time
This position does not require security clearance.