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CRM Specialist

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Position

The CRM Specialist supports the ME team with ad hoc analysis and reports, ensuring that FENDI CRM guidelines are implemented in the ME network. He/she will provide comprehensive administration and operative support to the other functions.

Job responsibilities

  • Maintain the database clean and reliable, manage clients reassignment and deduplication of profiles
  • Data Mining, KPIs tracking, Strategic Analysis and Reporting
  • Creation and control of target list for all direct marketing activities and in-store events
  • Cost control and budgeting activities
  • Ensure dedicated CRM training sessions for all the new joiners & CRM Ambassadors
  • Implement in-store moments calendar & support in all clienteling activations
  • Creation of Competition benchmark reports
  • Support all logistic and operative activities for the direct marketing
  • Support coordination between retail, merchandising and communication through the formalization of events

Profile

  • University Degree in Business or Economics
  • Advanced analytical skills
  • Excellent Excel and Power point mastery
  • Fluency in English
  • Clienteling mindset
  • Previous experience in a similar role will be considered a plus

FENDI
MAISON

The Fendi Maison was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first Fendi boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style.
Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years. In 1992, Silvia Venturini Fendi seconded him in the Artistic Direction; in 1994, she is given the direction of Accessories and later of Menswear.
In 2000, the LVMH group acquires Fendi becoming in 2001 its majority shareholder. Appointed in 2020, Kim Jones held the role of Artistic Director of Couture and Womenswear until 2024. Since 2020, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery. Today Fendi is synonymous with quality, tradition, experimentation and creativity.

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