CRM Specialist

Position

The CRM Specialist supports the ME team with ad hoc analysis and reports, ensuring that FENDI CRM guidelines are implemented in the ME network. He/she will provide comprehensive administration and operative support to the other functions.

Job responsibilities

• Maintain the database clean and reliable, manage clients reassignment and deduplication of profiles
• Data Mining, KPIs tracking, Strategic Analysis and Reporting
• Creation and control of target list for all direct marketing activities and in-store events
• Cost control and budgeting activities
• Ensure dedicated CRM training sessions for all the new joiners & CRM Ambassadors
• Implement in-store moments calendar & support in all clienteling activations
• Creation of Competition benchmark reports
• Support all logistic and operative activities for the direct marketing
• Support coordination between retail, merchandising and communication through the formalization of events

Profile

• University Degree in Business or Economics
• Advanced analytical skills
• Excellent Excel and Power point mastery
• Fluency in English
• Clienteling mindset
• Previous experience in a similar role will be considered a plus