CRM Specialist

Role Overview

We are seeking a detail-oriented and proactive CRM Specialist to manage, optimize, and maintain our Customer Relationship Management system. This role is critical in ensuring lead tracking, follow-ups, reporting, and client communication workflows run smoothly across the organization.

Key Responsibilities

• Manage and maintain the company CRM system, ensuring data accuracy and consistency
• Set up and optimize lead pipelines, automations, and workflows
• Monitor and distribute incoming leads to sales and leasing teams
• Create and maintain email, SMS, and follow-up campaigns
• Generate reports and dashboards on lead performance, conversions, and team activity
• Train team members on CRM best practices and system usage
• Integrate CRM with marketing platforms, listing portals, and internal tools
• Identify opportunities to improve efficiency and customer experience through CRM enhancements

Qualifications

• Proven experience as a CRM Specialist, CRM Administrator, or similar role
• Experience with real estate CRMs (e.g., HubSpot, Salesforce, Zoho, Follow Up Boss, or similar)
• Strong understanding of sales funnels, lead management, and automation
• High attention to detail and strong organizational skills
• Ability to analyze data and provide actionable insights
• Excellent communication and collaboration skills
• Tech-savvy with the ability to learn new systems quickly

Preferred Qualifications

• Real estate industry experience
• Experience with marketing automation and integrations
• Basic knowledge of email marketing, SMS campaigns, and analytics

What We Offer

• Competitive salary based on experience
• Growth opportunities within a fast-expanding real estate company
• Collaborative and tech-forward work environment
• Opportunity to make a direct impact on business performance

Job Type: Full-time