CRM Specialist

CRM Specialist | Reef Holding

We’re Hiring: CRM Specialist

Location: Riyadh, Saudi Arabia

Job Type: Full-Time

About the Role:

Reef Holding is seeking a highly analytical and customer-focused CRM Specialist to manage and optimize marketing campaigns across CRM platforms. This role plays a key part in enhancing customer experience, driving loyalty, and supporting revenue growth through personalized multi-channel campaigns.

Key Responsibilities:

• Execute personalized marketing campaigns using the CRM system.
• Prepare and implement automated messages (Automations) based on user behavior.
• Manage and send app notifications in line with campaign objectives.
• Design and schedule marketing WhatsApp messages.
• Prepare email campaigns based on targeted segments.
• Coordinate SMS campaigns and analyze their performance.
• Execute targeted campaigns to encourage repeat purchases and special offers.
• Use purchase data to personalize offers and increase Average Order Value (AOV).
• Analyze customer data and behavior to identify cross-selling and upselling opportunities.
• Conduct A/B testing to improve engagement, open, click, and purchase rates.
• Prepare comprehensive performance reports for CRM campaigns and sales results and submit them to management.
• Work with content, sales, and technical teams to ensure message consistency and achieve revenue goals.
• Propose strategies to enhance customer experience and maximize commercial value per interaction.
• Propose strategies to enhance customer experience and maximize commercial value per interaction.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Training in computer skills, administrative skills, and effective communication.
• Strong data analysis skills.
• High ability in planning, execution, and performance follow-up.
• Excellent communication skills.
• Proficiency in email, SMS, and social media marketing tools.
• Solid understanding of cross-selling and upselling strategies.
• Good knowledge of CRM systems and analytics tools.
• Fluency in Arabic (excellent) and English (good).

Why Join Us?

At Reef Holding , we are committed to building exceptional customer experiences that drive loyalty and sustainable business growth in the retail and fragrance sectors. Join a dynamic team that values innovation, collaboration, and customer success.