CRO Specialist

Job Title: Conversion Rate Optimization (CRO) Specialist
Location: Remote
Language: English
Working Days: Monday through Friday

Working Hours:
Eastern Standard Time (EST): 8:30 AM – 5:30 PM

About the Role:
We’re looking for a data-driven and strategic CRO Specialist to optimize our websites, landing pages, and funnels for maximum conversions and revenue. You’ll analyze user behavior, run A/B tests, and implement performance-focused strategies that drive measurable improvements across the customer journey.

Key Responsibilities:

• Conduct audits of websites and funnels to identify friction points
• Develop and execute A/B and multivariate tests to improve conversion rates
• Analyze heatmaps, session recordings, and behavioral data to uncover insights
• Optimize landing pages, checkout flows, and email/SMS funnels for performance
• Collaborate with designers and developers to implement CRO recommendations
• Monitor KPIs and generate reports with actionable insights
• Stay up to date with CRO trends, tools, and best practices

Requirements:

• Proven experience in CRO, UX/UI optimization, or digital marketing
• Proficiency in tools like Google Analytics, Hotjar, Google Search Console, Microsoft Clarity, or similar
• Strong analytical skills and ability to interpret user behavior data
• Hands-on experience with A/B testing and landing page optimization
• Knowledge of HTML, CSS, and JavaScript is a plus
• Excellent communication and problem-solving skills

Job Type: Full-time