Customer Acquisition Analyst

We are looking for an analytical and results-driven Customer Acquisition Analyst to join our growth and marketing team. The Customer Acquisition Analyst will be responsible for tracking, analyzing, and optimizing marketing and acquisition performance across multiple channels. This role plays a key part in helping the company attract new customers efficiently and scale user growth by leveraging data-driven insights and performance metrics.

Key Responsibilities

• Analyze and evaluate customer acquisition performance across channels such as paid search, social media, display, affiliates, and partnerships
• Develop and maintain dashboards, reports, and models to track KPIs including CAC (Customer Acquisition Cost), conversion rates, ROAS, and LTV (Lifetime Value)
• Monitor and assess the effectiveness of marketing campaigns, identifying trends, opportunities, and areas for optimization
• Collaborate with the marketing, product, and data teams to design and measure experiments that drive customer acquisition and retention
• Perform segmentation and cohort analysis to understand customer behaviors and acquisition quality
• Provide actionable insights to improve targeting, messaging, and campaign performance
• Support forecasting and budgeting for marketing spend and acquisition goals
• Conduct competitive analysis and benchmark company performance against industry standards
• Assist in developing attribution models to measure multi-channel marketing effectiveness
• Present findings and recommendations to cross-functional stakeholders and senior leadership

Skills

• Strong analytical skills with proficiency in Excel and SQL
• Experience with data visualization tools such as Tableau, Looker, or Power BI
• Familiarity with analytics and attribution tools such as Google Analytics, Mixpanel, or Amplitude
• Understanding of key growth metrics such as CAC, LTV, and conversion rates
• Ability to translate complex data into clear and actionable recommendations
• Excellent communication and presentation skills with attention to detail
• Strong organizational and time management abilities in a fast-paced environment