Customer Data Platform (CDP) & Marketing Analytics Specialist

Location: Hyderabad (Work from Office – 5 Days)
Experience Required: 5 – 10 Years
Compensation: ₹25,00,000 – ₹36,00,000 per annum
Qualification: B.C.A. / B.Tech. / M.Tech. / MBA in Computer Science, Data Science, or related fields

About the Role

We are seeking a highly skilled CDP & Marketing Analytics Specialist to join our digital transformation team. The ideal candidate will have strong hands-on experience with Customer Data Platforms (CDPs), real-time data pipelines, and AI-driven marketing strategies. You will drive data-driven decision-making and enable hyper-personalized marketing at scale.

Key Responsibilities

• Customer Data Ingestion: Design and implement strategies to unify data from multiple sources (CRM, web, mobile, social, PoS, etc.) into a single CDP.
• Data Pipelines: Build and maintain real-time streaming pipelines using Azure Data Factory, Databricks, Kafka, etc.
• CDP Implementation: Design and deploy composable CDPs leveraging Snowflake, Databricks, and modern data platforms.
• AI/ML Models: Develop and operationalize predictive models for:
• Customer segmentation (behavioral, demographic, predictive)
• CLV (Customer Lifetime Value) estimation
• Churn prediction & retention modeling
• Campaign attribution and ROI analysis
• Sentiment/intent analysis using NLP
• Next Best Action (NBA) models for personalized recommendations
• GenAI Applications: Apply GenAI for:
• Automated chatbots
• Content generation & personalization
• Synthetic data generation for testing
• Real-Time Decisioning: Integrate with ad platforms (Google Ads, Meta, etc.) for dynamic campaign execution.
• Monitoring & Optimization: Continuously tune models, pipelines, and ensure high-quality, real-time data.
• Cross-Functional Collaboration: Work closely with marketing, product, data engineering, and analytics teams.

Qualifications

• 5+ years of hands-on experience in CDP implementation and marketing analytics.
• Strong expertise in at least one CDP tool (e.g., Hightouch, Segment, mParticle, Treasure Data, Amperity, Simon Data, Salesforce CDP).
• Proficiency in Python, SQL, and ML frameworks (scikit-learn, TensorFlow, PyTorch).
• Experience with cloud platforms – Azure Data Factory, Databricks, Synapse, Snowflake.
• Hands-on with NLP libraries (spaCy, NLTK, transformers).
• Familiarity with MLOps and model monitoring pipelines.
• Strong understanding of marketing funnels, attribution models, and retention strategies.
• Excellent communication, analytical, and stakeholder management skills.

Preferred Skills

• Prior experience in B2C / D2C industries (Retail, E-commerce, Travel & Hospitality).
• Exposure to high-scale personalization and customer engagement platforms.

Additional Information

• Work Mode: Onsite – Hyderabad (No Hybrid/Remote)
• Working Days: 5 Days a Week
• Notice Period: Immediate joiners or within 15 days preferred
• Relocation Support: Open for candidates willing to relocate

Job Type: Full-time

Pay: ₹2,500,000.00 - ₹3,600,000.00 per year