Customer Marketing Manager / Trade Marketing Manager - Oral Category

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose:

The Customer Marketing Manager will report to Head of Commercial Excellence and is responsible for driving both sales and margin for all products within Pharmacy Channels (Chain Pharmacies, General Pharmacies & E Pharmacies).

The Customer Marketing Manager is accountable for the development and adaptation of category strategies for the management of different product categories within local conditions (in terms of both clients and categories). The incumbent also supports the strategic management of Trade Marketing, aiming

to provide the right format, pack, at the right price for each occasion, shopper mission and channel.

• Drive our brand / pack / channel mix to where the profit growth lies – proactively
• Invest promo against brand's consumer objective
• Invest holistically in winning customers
  
  
  

Key Responsibilities:

• Trade channel strategy design and execution in line with company growth objectives Channel wise Distribution optimization.
• Driving superior in store visibility with best in class trade tools deployment to ensure shopper engagement and call to action.
• Gross to Net/Trade investment budget management on monthly, quarterly and annual basis. End of end ownership and accountability of trade spends.
• Strong cross functional collaboration with stakeholders in Marketing, finance, sales and supply chain.
• Promo Line investment management of A&P, ensuring tracking, forecasting and execution.
• Supporting key pillars of trade investments and active mix management in NRM work stream. Supporting D Commerce team to drive winning offline and online shelf presence.
• Management monitoring and self audit of relevant ComEx SOPs ensuring all actions are inline with provided guidelines
• Extensive Market visit to get channel insights and understanding Shopper trends
• Ensure implementation of Planograms (Activity Grid) as per brand strategy and prepare usage of merchandising guide by the sales team
• Plan all elements of promotions including order placement, forecasting, briefing to the local implementation team in coordination with Sales Team
• Pre and Post analysis for activities; Carryout timely evaluation of consumer promotions and carry forward key learning’s for promotion quantities,
• Work closely with Sales Head to identify opportunities for penetration into existing channels and distribution into new channels
• Part of Joint Business Planning for all key accounts and for budget allocation; In coordination with Marketing & Sales, effectively deploy the budgets for Annual Shelf Rentals, Periodic Displays, Multibuys and R & A
• Prepare Trade Promotion calendars on a quarterly basis and circulate to all stakeholders
• Coordinate with Area Team for Best Practices sharing and presenting Pakistan Pharmacy channel
  
  
  

Skills and Competencies:

• Bachelor degree with a preference for a Masters degree in management (Business Administration, Marketing and Communications, or equivalent)
• Minimum 4-5 years’ experience in a reputed Company in Sales, Trade Marketing or Brand Management
• Effective communication skills and command of the English language
• Good Presentation skills
• Good knowledge of trade marketing and brand plans
• Good grasp of distribution and logistics management
• Management of budgets and understanding of financial and legal regulations
• Hands on exposure to dealing with Trade Channels
• Management of agencies and suppliers
• Deep understanding of the P&L, retail math, analytics, financial/strategic modelling, forecasting, etc
• Problem Solving, possess solid judgment, and decision-making ability, and can deal with ambiguity.
  
  
  

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Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people.

So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior.

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people.

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives.

The way we see it, every day is an opportunity for better. And we’re going all in to realize it.

Job Posting End Date

2025-11-28

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.