Customer Modeling Analyst

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

POSITION DESCRIPTION:

The Data Analyst, Customer Modeling plays a foundational role in supporting the development, validation, and operationalization of customer models that drive activation, usage, conversion, retention, and channel efficiency. Reporting to the Data Scientist, this role conducts exploratory analysis, prepares modeling datasets, builds reporting to measure model performance, and ensures data integrity across source systems.

This analyst enables the business to scale its predictive modeling capability by delivering the data foundations, analytical inputs, and performance insights required for continuous model improvement.

ESSENTIAL DUTIES AND TASKS (up to five): % of Time (equals 100%)

• Support predictive model development
• Prepare datasets, engineering features, running exploratory data analysis, identifying data gaps, and documenting variable definitions used in modeling. (30%)
• Execute model validation and testing workflows
• Support the development of holdouts, A/B test setup, back-testing, lifecycle measurement, and producing KPI reporting. (30%)
• Validate and enhance modeling data
• Partner with the Data Scientist and Technology teams to investigate data quality issues, understand EDW transformations, validate upstream/downstream dependencies, and improve the accuracy and completeness of modeling datasets. (15%)
• Develop and maintain analytical reporting
• Track model performance, funnel impacts, audience behavior, and test outcomes - providing clear insights that inform optimization. (15%)
• Ensure modeling documentation, reproducibility, and data hygiene
• Lead documentation of versioning, queries, definitions, and clear process documentation. (10%)
  

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The incumbent is expected to perform other duties necessary for the effective operation of the department.

Supervisory Responsibilities

None.

EDUCATION And/or EXPERIENCE

• BA/BS in Data Science, Statistics, Analytics, Computer Science, Business Intelligence, or related field.
• 1–3 years of experience in an analytics, BI, research, or data operations role
• Hands-on experience with SQL and working with large datasets.
• Basic working knowledge of Python or R, or strong willingness to learn for modeling support.
• Experience in PowerBI, Amplitude, or similar analytics tools preferred.
• Understanding of marketing funnels, experimentation, or customer lifecycle data is a plus but not required.
  
  

CERTIFICATES, LICENSES, REGISTRATIONS

Valid driver’s license and reliable transportation (required). This role may include on-site content capture at resorts and other properties.

Qualifications

• Strong analytical thinker with the ability to break down complex data problems and translate findings into structured insights.
• Detail-oriented with a commitment to data accuracy, documentation, and reproducibility.
• Comfortable learning new tools, data environments, and analytical methodologies quickly.
• Able to communicate clearly with both technical and non-technical partners.
• Highly organized; able to support multiple projects in a fast-paced environment.
• Curious, proactive, and motivated to understand customer behavior and business performance drivers.
  
  

PHYSICAL DEMANDS

While performing the duties of this job, the employee may be required to sit or stand for extended periods of time, bend, twist, reach, push, pull, and operate office machinery. Must be able to lift up to thirty pounds.

WORKING CONDITIONS

The majority of work will be performed in a climate-controlled office environment at the Corporate Headquarters in Orlando, Florida. Occasional travel to resorts and locations for content gathering may be required. Employee may be exposed to inclement weather and varying degrees of temperature while on property.

WORK SCHEDULE/HOURS

This is a hybrid role. Schedules may vary depending on business needs and may include occasional nights, weekends, and holidays