Customer Planning & Business Analytics Manager

Who We Are:

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

Position Summary:

The Customer Planning & Business Analytics Manager is responsible for driving forecast accuracy, inventory health, and in-stock performance across Munchkin’s Walmart omni-channel business. This role serves as the primary liaison between Munchkin and Walmart replenishment and planning teams, translating data into actionable insights that support Joint Business Planning and deliver sustainable growth. The ideal candidate combines strong analytical capability with operational execution, bringing clarity to complex data and influencing cross-functional partners to achieve key business objectives. This role has expanded scope to support the total Walmart business across both brick-and-mortar and digital channels, requiring a holistic view of performance and opportunities. The position is highly analytical, with increased emphasis on translating complex data into actionable business strategies across omni-channel environments.

What You'll Do:

• Own forecasting and inventory planning across Walmart stores, Walmart.com, and OGP, delivering against key KPIs including forecast accuracy, weeks on hand, and in-stock targets
• Analyze Retail Link and internal data to identify trends, risks, and opportunities, and provide actionable recommendations to Sales and cross-functional partners
• Partner with Walmart Replenishment and Demand Planning teams to align forecasts, receipts, and inventory strategies.
• Lead inventory reviews and proactively resolve in-stock and supply challenges through data-driven decision making
• Support Joint Business Planning through analytics, reporting, and identification of growth opportunities across assortment, modulars, and item performance
• Maintain accurate records and data workbooks to provide visibility of inventory opportunities and challenges to stakeholders such as, Sales, Replenishment, Supply Chain, and Planning Teams.
• Maintain accurate item setup and data integrity within Walmart systems (Item 360), including new item launches and pricing updates
• Collaborate cross-functionally with Sales, Supply Chain, Marketing, and Planning teams to ensure alignment on demand, supply, and product initiatives
• Develop regular reporting and communicate performance insights, risks, and action plans to internal stakeholders and Walmart partners
• Support total business performance across both in-store and Walmart.com, ensuring alignment of forecasting, inventory, and sales strategies across channels
• Translate sales opportunities and item performance into supply forecasts, partnering closely with Supply Chain and Planning to ensure alignment and minimize risk
• Deconstruct item-level velocities to proactively manage item exits, projecting ramp-down curves to mitigate markdown exposure and excess inventory
• Lead and support select cross-functional special projects requiring strong operational execution and task management to drive business outcomes
• Interface directly with Walmart Replenishment and Private Brand leadership to align on forecasts, inventory strategies, and long-term business opportunities
• Participate in select Walmart merchant meetings to support storytelling, analytics, and reinforcement of Munchkin’s value proposition
• Analyze IRI data to evaluate top selling Munchkin items and competitive items across all retailers to identify missing items at Walmart.
• Oversee Walmart’s Supply Plan and GRS through portfolio management, inventory planning, partnering with Supply Chain, Planning Team, and Walmart Sales Team to meet operational targets.
• Other duties may be assigned.

Bring It!

• Experience supporting omni-channel or eCommerce business preferred
• Demonstrated ability to manage cross-functional projects and influence stakeholders across Sales, Supply Chain, and Finance
• Bachelor’s degree in Business, Supply Chain, Finance, or related field
• 3–5+ years of experience in customer planning, demand planning, replenishment, or analytics within a CPG environment
• Hands-on experience with Walmart systems (Retail Link, Item 360; familiarity with GRS/AIMS preferred)
• Strong analytical skills with the ability to synthesize large data sets into clear insights and recommendations
• Proven ability to manage multiple priorities and drive results in a fast-paced environment
• Strong cross-functional collaboration and communication skills
• Advanced proficiency in Excel; experience with syndicated data (IRI/Nielsen) a plus
• Minimal travel required.

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To learn more, visit us at www.munchkin.com.

Salary range: $100K - $130K

Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.

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