Customer Relationship Management - Growth

Cure.fit is looking for a candidate to manage and execute the customer lifecycle journey for its fitness services & fitness products divisions. The candidate should have hands-on as well as strategic experience of handling different aspects of CRM marketing.

Roles & Responsibilities:-

• Manage the customer lifecycle journey through various engagement and retention strategies across customer cohorts for the services & the products business
• Execute CRM campaigns across Push/SMS/Email/WhatsApp/In-app and Web channels
• Identify different customer personas, create relevant customer cohorts and strategies to target these customers effectively across channels.
• Own the reporting & analysis of all the campaigns across the channels
• Drive all marketing automation and work with the product/tech teams on initiatives to develop and execute user journeys from onboarding to retention
• Be the Customer Lifecycle expert within the company by working on lifecycle initiatives and collaborate with different stakeholders to deliver on activation & retention goals

Required Skills:-

• 1-3 years of experience in the growth & CRM function
• Hands-on experience on Platforms like Clevertap, MoEngage and other martech tools.
• Experience with data analysis to be able to leverage tools like Metabase to come up with insights & run experiments.
• Excellent communications skills to drive recommendations, articulate trade-offs , and communicate plans to different stakeholders & teams
• The ability to produce creative copies is desirable, but not essential .