CVM Senior Specialist - SEVEN

Job Purpose:

• Managing and executing Customer Value Management (CVM) strategies to maximize customer lifetime value, drive engagement, retention, and cross-sell/upsell across all consumer finance products and ensure effective segmentation, targeted campaigns, and data-driven decision-making to enhance customer experience and business performance, while maintaining compliance with regulatory standards.

Main Responsibilities:

• Support the development and execution of CVM strategies to drive business growth, revenue, and customer loyalty.
• Design and manage customer segmentation models based on behavior, lifecycle stage, profitability, and engagement patterns.
• Plan and execute targeted campaigns for acquisition, activation, retention, reactivation, cross-sell, and upselling opportunities.
• Analyze customer data and insights to identify opportunities that increase engagement, usage, and lifetime value.
• Monitor and optimize end-to-end customer journeys across digital channels, call center, and branch touchpoints.
• Collaborate with Product, Sales, and Customer Experience teams to improve customer lifecycle performance and satisfaction.
• Develop personalized communication strategies through SMS, push notifications, email, and in-app messaging channels.
• Track campaign performance metrics, evaluate results, and recommend optimization actions to maximize ROI.
• Ensure effective A/B testing of campaigns, offers, and communication strategies to improve conversion rates.
• Work closely with Data and BI teams to build dashboards and monitor key CVM KPIs and trends.
• Identify churn drivers, at-risk segments, and implement retention strategies to reduce customer attrition.
• Support product launches with targeted CVM campaigns, onboarding journeys, and communication plans.
• Ensure all customer communications are clear, relevant, customer-friendly, and compliant with regulatory standards.
• Coordinate with Compliance and Legal teams to secure approvals for campaigns, offers, and communications.
• Monitor market trends, competitor activities, and evolving customer behavior to identify new growth opportunities.

Job Requirements:

• Bachelor’s degree in marketing, Business Administration, or related field
• 2-3 years of experience in CRM / CVM / Digital Marketing
• Experience in fintech, banking, telecom or e-commerce preferred
• Brand Customer segmentation & lifecycle management
• Data analysis & insights generation
• Campaign management • Strong communication skills
• Analytical thinking
• Stakeholder management
• Understanding of customer behavior
• CRM & CVM certifications
• Digital marketing certifications
• Data analytics training
• Good Command of English