Daraz PK-BI Senior Analyst-CXP

Customer Experience & Strategic Analytics Lead deep-dive analyses to identify major friction points across the buyer journey and recommend improvements that drive NPS, CSAT, and issue resolution rates. Proactively monitor and interpret CXP performance trends, elevating insights to senior stakeholders with clear business storytelling. Own analytical workstreams for major company-wide initiatives (NPS revamping, product, launches, operational changes). Dashboarding, Data Ownership & KPI Governance Design, automate, and maintain scalable BI dashboards (PowerBI/Tableau) for regional stakeholders. Ensure KPI governance, metric alignment, and data accuracy across CXP reporting layers. Root Cause Analysis & Problem-Solving Leadership Lead root cause analyses for high-priority customer issues, working collaboratively with Ops, Product, and Tech. Conduct and guide advanced analytics such as cohorting, segmentation, A/B testing. Cross-Functional Influence Act as a BI partner to Key CXP stakeholder - deeply understanding business challenges and shaping analytical solutions. Manage and prioritize complex analytical pipelines and ad hoc requests, ensuring timely delivery and clear communication. Mentor junior analysts (S1), providing guidance on SQL, dashboarding, and analytical frameworks. Operational Excellence & Automation Develop automation solutions to replace recurring manual reporting. Troubleshoot data flow issues, validate upstream pipelines, and work closely with DE/Tech teams to strengthen data infrastructure.

Required Skills & Qualifications Bachelors degree in a STEM field from a reputable institution. 3+ years of experience in an analytical, BI, or data-focused role, preferably in a fast-paced or high-scale environment. Expert-level SQL proficiency with hands-on experience in handling complex datasets. Strong command of PowerBI/Tableau, including data modeling, calculated fields, and dashboard design best practices. Advanced Excel; Python proficiency is a plus. Strong ownership mindset - able to independently structure work, manage competing priorities, and deliver under tight timelines. Excellent communication, business understanding, and problem-solving skills.