Daraz PK-Head of DMS-Marketing

Job Purpose To lead and scale the Digital Marketing Services (DMS) function for Daraz, acting as the primary driver for seller success and growth through strategic advertising and marketing consultancy. This role is responsible for defining the DMS vision, achieving aggressive GMV targets, and empowering a large team of KAMs to become trusted advisors to our most important sellers. The incumbent will ensure that Daraz's advertising solutions are effectively leveraged to maximize seller sales and platform revenue. Key Responsibilities 1. Strategic Leadership & Business Growth: - Develop and execute the long-term vision and strategy for the DMS department, aligning with Daraz's overall GMV and revenue goals. - Own the P&L for the DMS business, including budgeting, forecasting, and achieving key performance indicators (KPIs). - Identify new growth levers and opportunities within the seller base to scale the impact of DMS. - Represent the DMS function at the leadership level, providing insights and recommendations to shape platform strategy. 2. Team Leadership & Development: - Build, lead, mentor, and inspire a large, high-performing team of DMS Leaders. - Foster a culture of data-driven decision-making, seller obsession, and continuous improvement. - Establish clear performance metrics for the team and implement robust training and development programs. - Manage team structure, resource allocation, and capacity planning to effectively serve a growing seller portfolio. 3. Seller Success & Relationship Management: - Oversee the strategic relationship with Daraz's top-tier sellers (Key Accounts), ensuring they receive world-class service and strategic guidance. - Drive the adoption and optimization of Daraz's full suite of advertising and marketing tools (e.g., Sponsored Products, Display Ads, etc.) among sellers. - Develop scalable programs and playbooks to help sellers improve their performance in areas of inventory management, pricing, promotion, and marketing spend. 4. Data, Analytics & Innovation: - Utilize deep-dive analytics to understand seller performance, campaign ROI, and market trends. - Translate complex data into actionable insights and strategic recommendations for both internal stakeholders and key sellers. - Collaborate closely with the Product & Tech teams to provide feedback and requirements for new advertising features and seller tools, advocating for the seller's needs. 5. Cross-functional Collaboration: - Work seamlessly with Category Management, Commercial, and Marketing teams to align DMS strategies with category priorities and platform-wide campaigns (e.g., 11.11, 12.12). - Partner with the Finance and Operations teams to streamline processes related to billing, reporting, and seller communications.

- Bachelor's degree in Business, Marketing, or a related field. MBA or Master's is a plus. - 10+ years of total experience, with a minimum of 5-7 years in a senior leadership role within e-commerce, digital marketing, or account management. - Proven track record of managing a large team and leading a B2B sales or consultancy function. - Deep understanding of e-commerce marketplace dynamics, seller lifecycle, and digital advertising ecosystems (SEM, Social Media Advertising, Programmatic). - Strong commercial and financial acumen, with direct experience in P&L management and achieving revenue targets. - Exceptional analytical and problem-solving skills, with proficiency in using data analytics tools (e.g., SQL, Tableau, Power BI) and Excel. - Outstanding communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders both internally and externally.