Data Demand Lead

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

As bp transitions to an integrated energy company, we must adapt to a changing world and maintain competitive performance. bp’s customers & products (C&P) business area is setting up a business and technology centre (BTC) in Pune, India. This will support the delivery of an enhanced customer experience and drive innovation by building global capabilities at scale, using technology, and developing deep expertise. The BTC will be a core and connected part of our business, bringing together colleagues who report into their respective part of C&P, working together with other functions across bp. This is an exciting time to join bp and the customers & products BTC!!

Role Overview :

This is an exciting new role as part of the bp Customer & Products Central Data Office (CDO) team expansion!
This role acts as the ‘air traffic controller’ for non-marketing data & analytics use case demand across the Site and Product Data domains.
Based in Pune, you’ll lead the aggregation and triage of new data & analytics related demand, ensuring high-value use cases are prioritised and routed to the right offshore delivery team(s).
You’ll enable efficient delivery of insights and analytics that power bp’s C&P network, product offers and strategic decisions.
By unlocking demand beyond marketing, this role supports BP’s broader ambition to become a data-led, customer-centric business, helping translate strategy into action through smarter, faster data use.

Responsibilities:

• Deliver a clear, prioritised pipeline of non-marketing data & analytics use cases across Site and Product domains.
• Ensure each use case is routed to the appropriate offshore delivery team(s) for execution.
• Maximise business impact by aligning demand to strategic priorities and value potential.
• Enable visibility of use case status, ownership and delivery timelines across customers.
• Act as the single point of accountability for triaging non-marketing demand into the hub in Pune.
• Reduce duplication and bring efficiencies across delivery teams by clarifying lead hubs for overlapping work
• Support faster, more effective decision-making through structured demand management.

Job requirements & qualifications:

• You will have 12–15 years of professional data experience, with proven experience in data product, analytics, or demand management roles within a large, matrix organisation.
• Familiarity with site, product, or retail data domains is highly desirable.
• Strong track record of prioritising and managing complex pipelines of data/analytics use cases.
• Experience working with offshore delivery teams, ideally across multiple hubs and time zones.
• Ability to assess business value and strategic alignment of use cases.
• Confidently engaging with technical and business collaborators to drive clarity and accountability.
• Strong communication and coordination skills; able to operate effectively without formal authority.

You will work with:

You’ll work closely with business teams across Site and Product Domains, the Central Data Office (CDO), and multiple offshore delivery hubs made up of data analysts, engineers and scientists. You’ll be the critical link between demand owners and technology delivery teams.
The role sits within a growing, fast-paced global data team that values simplicity, clarity and getting things done. You’ll be part of a collaborative culture where people support each other, challenge respectfully, and focus on delivering real outcomes, not just slide decks.

Why join bp

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Negligible travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Agility core practices, Analytical Thinking, Brand Management, Commercial Acumen, Communication, Creativity and Innovation, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer value proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital fluency, Generating customer insights, Loyalty Management, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector, market, customer and competitor understanding, Sustainability awareness and action, Using market research effectively

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.