Senior Data & Insights Manager - Sport, Entertainment & Culture

Who We Are

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit and follow us on LinkedIn and Instagram.

More About The Role

Are you passionate about joining one of the leading global communications agencies in the region? Working on the biggest global destination projects across sport, entertainment, culture and more? Want to be part of a team leveraging data, AI, and innovative technology to solve complex challenges for leading brands? Burson's Data & Intelligence unit is a dynamic team at the forefront of the communications industry, offering unparalleled opportunities to drive impact and shape the future of PR.

We're a team of data scientists, engineers, analysts, and strategists who use advanced AI-driven solutions across sector account teams.

Responsibilities

• Anticipate & Manage Risk & Reputation: Predict potential crises, identify disinformation campaigns, and proactively manage brand reputation in an ever-evolving digital landscape.
• Create Personalised Content at Scale: Develop data-driven content strategies that resonate with specific audiences and drive engagement.
• Support on Account Management asks - be able to communicate with clients.
• Navigate Sector-Specific Challenges: Provide deep insights and tailored solutions for clients across diverse industries.
• Measure Performance & Demonstrate Value: Go beyond vanity metrics to demonstrate the real-world impact of PR campaigns and provide actionable insights for continuous improvement.

What You'll Do

• Lead and oversee the entire data lifecycle, from strategic collection and robust cleaning to complex organization of diverse data sources, including advanced media monitoring platforms, social listening tools, survey data, market research, and internal databases, ensuring they are primed for insightful analysis.
• Direct and execute comprehensive research initiatives on industry trends, competitive landscapes, audience segmentation, and emerging technologies within sport, entertainment, and gaming to inform overarching PR strategies with deep intelligence.
• Develop and present high-level, compelling reports and strategic presentations that clearly articulate research findings, data analysis, and their strategic implications to senior clients and internal stakeholders, ensuring understanding and buy-in.
• Architect and implement sophisticated measurement frameworks and KPIs to assess the effectiveness and ROI of integrated PR campaigns, focusing on extracting meaningful performance insights.
• Oversee and interpret comprehensive campaign performance data, identifying key drivers of success and areas for strategic improvement and innovation.
• Formulate and champion data-backed strategic recommendations, often to C-suite level clients, designed to enhance campaign effectiveness, expand reach, and drive business outcomes across target audiences.
• Mentor and develop junior data analysts, fostering a culture of continuous learning and data-driven excellence within the team.

Experience That Contributes To Success

• Deep expertise and strategic understanding of the media landscape and its profound influence on culture, society, and consumer behaviour, with a keen interest in how PR campaigns shape public perception and drive brand engagement through insightful analysis.
• Advanced degree (Master's preferred) or extensive equivalent experience (6+ years) in Data Analytics, Business Intelligence, Statistics, Marketing Science, or a related quantitative field.
• Proven expertise in data visualization tools (e.g., Tableau, Power BI, Looker Studio) and a superior ability to craft compelling data stories for executive audiences.
• Extensive experience leading the use of advanced traditional and social media monitoring and listening platforms (e.g., Meltwater, Cision, Signal AI, Brandwatch, Sprinklr, to gather strategic intelligence.
• A track record of staying abreast of emerging data analysis techniques and advanced analytical tools that drive actionable insights, and leading their adoption within an organization.
• Exceptional strategic analytical, critical thinking, and complex problem-solving skills, with a laser focus on delivering actionable insights and strategic recommendations.
• Highly detail-oriented with an unwavering commitment to data integrity, accuracy, and strategic relevance.
• Deep expertise in leveraging data for strategic decision-making, performance measurement, and demonstrating quantifiable ROI through insightful analysis.

You Belong At Burson

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a , and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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