Data & Tracking Specialist

Job Title: Data & Tracking Specialist

Location: Remote

Language: English

Working Days: Monday through Friday

Working Hours:

Eastern Standard Time (EST): 8:30 AM – 5:30 PM

About the Role:

We are seeking a highly analytical and technically fluent Data & Tracking Specialist who can bridge business performance with deep technical tracking expertise. This role is ideal for someone who understands ecommerce metrics at a granular level—from top-of-funnel acquisition through retention, subscription lifecycle, and LTV—and can confidently audit, validate, and optimize our entire tracking ecosystem. You will not just report on numbers; you will ensure their integrity, interpret their meaning, and translate store data into clear strategic insight.

Key Responsibilities:

1. Business & Funnel Performance Analysis

• Conduct full-funnel analysis across acquisition, conversion, retention, and subscription lifecycle

• Analyze channel performance across paid media, organic, email, and retention programs

• Monitor and interpret ecommerce KPIs including CAC, MER, ROAS, AOV, CVR, LTV, churn, renewal rate, MRR, and contribution margin

• Diagnose revenue shifts, conversion changes, and customer behavior trends

• Provide actionable recommendations to improve profitability and store health

2. Ecommerce Platform & Store Health Intelligence

• Evaluate overall business performance using store data

• Identify revenue leaks, attribution gaps, or funnel inefficiencies

• Create dashboards and reports that clearly communicate performance to leadership

• Reconcile performance across Shopify, GA4, and attribution tools such as Triple Whale

3. Subscription & Retention Analytics

• Analyze subscription lifecycle metrics including churn, retention curves, and cohort LTV

• Support optimization of subscription flows and retention strategies

• Integrate subscription data with overall ecommerce performance analysis

4. Email & Lifecycle Performance (Klaviyo)

• Analyze campaign and flow performance within Klaviyo

• Evaluate deliverability, segmentation, automation, and revenue attribution

• Ensure data consistency between Shopify, Klaviyo, and tracking platforms

5. GA4, Attribution & Advanced Tracking Analysis

• Expert-level understanding of GA4 structure, events, and ecommerce tracking

• Analyze user behavior, pathing, attribution, and engagement metrics

• Identify discrepancies between Shopify, GA4, and ad platforms

• Work with attribution platforms (e.g., Triple Whale) to validate blended performance

• Build custom reports and explorations in GA4 to uncover actionable insights

6. Technical Tracking & Tag Management

• Manage and optimize Google Tag Manager implementations

• Configure and validate web pixels and customer event tracking

• Implement and audit tracking across GA4, Meta Pixel, TikTok Pixel, Google Ads, and server-side tracking

• Ensure proper configuration and data flow across Shopify, GA4, Triple Whale, Recharge, and Klaviyo

7. Technical Tracking Audit (Critical Requirement)

• Conduct comprehensive audits of Shopify tracking infrastructure

• Review all tracking implementations across store and analytics platforms

• Validate event firing, parameter accuracy, and ecommerce data structure

• Identify tracking gaps, duplication issues, inflated numbers, or broken flows

• Document findings and deliver clear remediation plans

• Implement fixes or collaborate with developers to resolve technical issues

Qualifications:

• 3+ years of experience in ecommerce analytics, preferably within Shopify environments

• Deep understanding of ecommerce financial metrics and performance drivers

• Hands-on expertise with Shopify analytics, GA4, GTM, web pixels, Recharge, Klaviyo, and attribution platforms

• Strong SQL skills preferred

• Experience conducting technical tracking audits

• Highly detail-oriented with strong problem-solving skills

• Ability to translate complex data into clear business insights

What Success Looks Like in This Role:

• Leadership has complete confidence in the accuracy of store data

• All tracking systems and attribution platforms are properly configured, documented, and validated

• Business decisions are driven by clean, reliable analytics

• Revenue growth opportunities are proactively identified

• Attribution discrepancies are minimized and explained

• Subscription and retention performance is continuously optimized

Who You Are:

You are both analytical and technical. You understand numbers deeply and can read the health of a business by looking at its full ecommerce data ecosystem, not just one platform. You are as comfortable debugging a broken pixel as you are presenting performance insights to leadership. You don’t just report data—you ensure its integrity, interpret its meaning, and use it to drive strategic growth.

Job Type: Full-time

Work Location: Remote