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Dealer Digital Program Manager

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Job ID: 2013316
Career Area: Sales & Marketing
Job Category: Salaried
Location: Headquarters & Technology Center – Auburn Hills
48326, US
Date Posted: November 19, 2025
Brand: FCA Group

We are seeking a Dealer Digital Program Manager to lead the CDJR Dealer Digital Program. This role will serve as the primary liaison between CDJR brand teams, media teams, and the Digital Dealer execution team to ensure alignment across all digital initiatives. The ideal candidate will be responsible for maintaining consistent, brand-compliant website experiences across the CDJR dealer network, while also collaborating closely with the Tier 1 media team to coordinate Tier 3 media plans and spend.

Key Responsibilities include but not limited to:

  • Serve as the primary liaison between CDJR brand teams, sales teams, Business Centers (BCs), and internal/external digital teams to ensure seamless coordination across initiatives
  • Translate brand strategy and directives into clear, actionable digital initiatives that drive measurable improvements in lead generation and vehicle sales through dealership websites
  • Maintain strong, collaborative relationships with cross-functional partners including Mopar, Certified Used Vehicles, Sales, Fleet, Commercial Vehicles, and Brand Marketing teams to align on shared goals and digital priorities
  • Oversee multiple concurrent digital projects, ensuring all deliverables meet timelines, brand standards, and performance expectations
  • Make strategic decisions regarding digital content, site functionality, and third-party integrations to optimize dealer website effectiveness
  • Proactively identify opportunities to enhance the dealer digital ecosystem and streamline digital operations
  • Partner regularly with the Tier 1 media team to align Tier 3 plans and spend, eliminate cross-tier duplication, and maximize media efficiency
  • Serve as the Tier 3 lead for the ongoing Connected Marketing Funnel project which aims to ensure cohesive marketing integration across marketing tiers

EOE/Disability/Veteran

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.

Our benefits reflects the STELLANTIS commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.

As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.

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