Demand Generation Manager (USA)

Heads up! This role is working 100% from our office in Fulton Market West Loop area, Chicago - But there will be an 'on the ground' training period for 2 weeks in Australia shortly after starting (flights and accommodation all paid) ️

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About Askable

Hey there! We’re Askable – the world’s most loved user research platform, trusted by global brands like Mars, Mastercard, Visa, Pizza Hut, and Accenture.

Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we’d experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.

By providing seamless access to high-quality participants and Certified Askable Researchers, we enable teams to scale research on demand, deliver insights faster, and, ultimately, build things that matter.

To amplify our reach, we’re looking for a Demand Generation Manager to bring fresh ideas, passion, and strategic direction to growing our business.

Are you ready to be a key part of this journey? Read on.

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Our culture

Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.

We believe work should be fulfilling, exciting, and meaningful. Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it.

In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with. (Ask for a copy!)

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About the role

As Demand Generation Manager, you'll take the lead in driving pipeline and revenue growth in the US by developing and executing innovative demand generation strategies. You’ll have the unique opportunity to shape how we create demand, capture interest, and convert pipeline across key markets.

You’ll work closely with cross-functional teams to deliver innovative, data-driven programs that amplify our brand, accelerate inbound pipeline, and deliver measurable revenue impact. If you’re passionate about blending creativity with analytics, enjoy a fast-paced environment, and are excited to roll up your sleeves to build something meaningful, this is the role for you.

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What you’ll do

• Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. This includes demand creation and demand capture. You look at the entire new acquisition funnel and prioritize based on impact on revenue.
• Develop creative initiatives including dark social content and thought leadership programs that resonate with the target audience and drive engagement.
• Analyze multiple data sources (Hubspot, GA4, CommonRoom, etc.) to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue.
• Optimize for ROI and qualified pipeline-to-marketing spend ratios, ensuring all initiatives contribute meaningfully to pipeline and revenue growth.
• Work closely with the broader marketing team to ensure you are aligned on key messaging, effective reporting practices, customer journey initiatives, and critical customer insights.
• Establish foundational demand generation processes to scale the engine globally.

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Skills and experience you’ll bring

To hit the ground running in this role you’ll need at least 4 years of experience in B2B marketing, with a focus on demand generation in a SaaS environment with:

• Demonstrated success in planning and executing multi-channel marketing campaigns, including affiliate/ partnerships, dark social, thought leadership, paid social, SEO, events, and Account-Based Marketing (ABM), and email marketing.
• Hands-on experience in paid media platforms such as Linkedin, Google Ads, Youtube, Reddit, X, and others. You should feel comfortable navigating the platforms, analyzing the results, and understanding how the budget investment is impacting our funnel.
• Excellent stakeholder management skills with an ability to communicate across teams.
• Strong project management skills with the ability to drive multiple projects end-to-end.
• Extremely data-driven; committed to experimenting until you see measurable results.

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The mindset you’ll need

• Winning with your team: You’ll be proud of the individual work you do, but find winning as team ultimately more fulfilling. This includes having the emotional maturity to give and receive constructive feedback to better the team as a whole.
• Independence and curiosity: You won’t find cabinets full of step by step instructions at Askable. You’ll need to think on your feet, manage your own workflow, problem-solve roadblocks, proactively ask questions, and take responsibility for the goals you set.
• Growth focussed: You’ll enjoy the idea of a stretch goal and always be looking for opportunities to improve yourself, your team, and the business.
• Quick to learn: You’ll bring an ability to quickly learn and understand our product solutions and features, and keep up to date as our offerings evolve.

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Perks and benefits

Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but let us share a few to whet your appetite.

• Competitive Salary (plus commission and bonuses based on performance)
• Generous Paid Time Off (plus extra ‘Askable Days’ – a full day off just for you each month)
• Great Health Insurance
• 401k Matching
• Opportunities for international travel, including training in Australia
• Plus much more!... we'll be happy to talk about the rest during the interview process...

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️ Before you go...

Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.