Demand Generation Specialist

Job Title: Demand Generation Specialist.

Are you…

Interested in working for an international and diverse company?

Interested in developing your career in a leading Printing, Coding and Marking industry?

Looking to use your troubleshooting skill?

If so, read on!

It’s likely you have purchased or used a product touched by Videojet Technologies this week. From freshness dating to track and trace coding, our technologies help ensure products sold across the globe, in the food, beverage, pharmaceutical, and industrial marketplaces are authentic and safe for consumers to use.

We recognize that people come with a wealth of experience and talent. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions.

Location: [Mumbai]
Experience: 6 to 8 Years
Industry: B2B Industrial Equipment / Manufacturing
Company: Videojet Technologies India Pvt. Ltd. (A Veralto Company)
Department: Marketing
Reporting to: Regional Demand Manager - APAC

Job Summary:

We are seeking a results-driven Demand Generation Specialist to lead and execute strategic digital marketing initiatives that drive qualified leads and support revenue growth in the B2B industrial equipment manufacturing sector. This role requires a strong blend of strategic thinking and hands-on execution in digital marketing, combined with team and vendor management expertise.

Key Responsibilities:

Demand Generation & Campaign Management

• Plan, execute, and optimize multi-channel digital demand generation campaigns (email, LinkedIn, Google Ads, programmatic, SEO, etc.).
• Own the lead funnel—drive MQLs through content marketing, paid media, webinars, and events.
• Collaborate with sales and product teams to align campaigns with business goals and buyer personas.
• Monitor and report on campaign KPIs (CTR, CPL, conversion rates, pipeline impact).

Digital Marketing Execution

• Oversee SEO, SEM, website performance, marketing automation, and paid media strategies.
• Manage digital tools and platforms (HubSpot/Marketo, Google Analytics, LinkedIn Campaign Manager, etc.).
• Collaborate with content creators and designers to develop assets (landing pages, ads, case studies, etc.).

AI & Marketing Technology

• Leverage AI-driven tools for targeting, campaign optimization, and content personalization.
• Apply machine learning insights for lead scoring, behavioral segmentation, and forecasting.
• Stay current with AI trends in B2B marketing to improve operational efficiency and campaign outcomes.

Team & Vendor Management

• Lead and mentor a small team of digital marketers, analysts, or interns.
• Manage external vendors/agencies for paid campaigns, content, creative, or technology support.
• Ensure campaigns are delivered on time, within scope, and budget.

Analytics & Optimization

• Track and analyze campaign performance and lead journey.
• Conduct A/B testing and implement data-driven optimizations to improve ROI.
• Prepare monthly/quarterly marketing performance dashboards.

Requirements:

• 6–8 years of experience in B2B digital marketing/demand generation, preferably in industrial or manufacturing sectors.
• Proven track record of running successful lead-generation campaigns in complex B2B buying cycles.
• Hands-on experience with tools like Google Ads, LinkedIn Ads, HubSpot/Marketo, CRM (Salesforce/Dynamics), and Google Analytics.
• Strong understanding of marketing funnels, lead nurturing, and buyer journeys.
• Experience in managing vendors, budgets, and internal stakeholders.
• Excellent communication, project management, and analytical skills.

Preferred Qualifications:

• Bachelor's/Master’s degree in Marketing, Business, or related field.
• Experience working with global or multi-regional teams.
• Certification in Google Ads, HubSpot, or LinkedIn Marketing Solutions is a plus.
• Good experience in MS Office/ MS Excel is a plus.

WHY VIDEOJET:

• Videojet is a global organization of more than 3,200 professionals, dedicated to serving our customers through teamwork, cooperation, innovation and the continuous pursuit of excellence in all business.
• We offer a wide range of exciting career opportunities for those who seek a challenging, fast-paced, results-oriented environment where personal contributions are recognized and rewarded.

Videojet Technologies Inc is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

EQUAL OPPOTURNITY:

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

OUR CULTURE:

More important than what we do is how we operate together as a team across our global organization. Each of our businesses has a unique local culture which is inspired by variety of perspectives our diverse team members bring to the table. However, Veralto and all our businesses share the same foundation comprised of our values and passion for continuous improvement through the Veralto Enterprise System that enables our teams to bring our unifying purpose to life around the world.

OUR VALUES:

• We serve humanity with purpose and integrity
• We unlock ingenuity for customer success
• We deliver results as a team
• We continually improve for enduring imp

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.