Demand Generation Specialist - Industrials

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Demand Generation Specialist - Industrials

Excited to grow your career?

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

If you think that this opportunity is right for you, we encourage you to apply. We can’t wait to see where your PTC experience takes you next.

We are seeking a Demand Generation Specialist for our Industrials vertical, who will play a critical role in executing strategic marketing initiatives that generate pipeline and revenue across the Industrial Manufacturing market in North America. This position offers the opportunity to work cross-functionally with marketing operations, creative services, content marketing, product marketing, solutions marketing, sales teams, and industry advisors. If you thrive in a fast-paced environment, love creating innovative campaigns, and want to make a meaningful impact on PTC’s largest market segment, this role is for you.

Key Responsibilities

• Plan, budget, and execute vertical marketing campaigns across digital, events, PR, and other channels.
• Develop full-funnel programs to drive awareness and source new pipeline opportunities for the Industrials sales team.
• Create and manage social-first content strategies for memorable social media campaigns targeting key accounts.
• Oversee paid social media efforts, including budgeting, targeting, and content development.
• Plan, develop, and execute email marketing campaigns.
• Lead webinar and video marketing initiatives to engage prospects and customers.
• Direct and approve content development for campaigns across multiple channels.
• Identify, plan, and execute in-person marketing events (10–25% travel), including trade shows and PTC-hosted events.
• Manage external vendors to deliver campaigns beyond PTC-owned channels.
• Track and report campaign performance, providing actionable insights for optimization.
• Manage and optimize SEO and SEM strategies to improve organic and paid search performance.
• Create and implement A/B testing plans to enhance digital marketing effectiveness.
• Contribute creative ideas and recommend new tactics to strengthen account engagement.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Strong communication and organizational skills.
• Proactive self-starter with a results-driven mindset.
• Eagerness to learn quickly through self-led and collaborative learning.
• Preferred: 2+ years of experience in marketing roles (exceptions for exceptional candidates).
• Analytical mindset with ability to derive insights from data.
• Experience planning and managing social media strategies.
• Creativity and willingness to experiment with new ideas.
• Comfortable with AI tools (preferred).
• Comfortable being on camera (preferred).

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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