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NUST

Deputy Director Communications & PR - MARCOMS

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Last Date: Sunday, December 28, 2025


Job Detail


Job Ref #:
Job/5969/12/15/2025

Age Limit:
30
  • 55

    Experience:

    Posted Date:
    Monday, December 15, 2025

    Salary:
    Market Competitive




    Job Description:

    Qualification & Experience:

    Essential:

    • MBA (Marketing)/ Master's/ MS/ MPhil in English/ Brand Communication/ Science Communication from an HEC recognized University with 12 – 13 years of experience in the relevant field.

    Desirable:

    • MBA / Master's/ MS/ MPhil in Public Relations/ Media Studies/ Journalism from an HEC recognized University with 15 or more years of experience in the relevant field.

    Key Responsibilities:

    1. Integrated Communications & Media Strategy

    • Drive the development and implementation of a unified communications strategy that spans various publications, media promotions, digital channels, science communications, and institutional publications.
    • Align all communication outputs to NUST's strategic brand and public relations goals.
    • Oversee the development of press releases, seek approval of CA, and dissemination to media outlets.
    • Monitor public sentiment and proactively manage any media crises with agility and consistency while keeping the superiors informed on latest updates.

    2. Publications Oversight & Editorial

    • Lead the production of strategic publications, reports, brochures, ensuring accuracy, alignment with brand tone, and measurable impact.
    • Oversee research-based science communication narratives that make technical content accessible to general audiences.
    • Maintain editorial and visual consistency across all formats in line with NUST’s brand identity.

    3.. Digital Communications & Analytics

    • Supervise all digital platforms (web, social media, email campaigns) ensuring timely updates, accessibility, and data-driven optimization.
    • Generate performance analytics (SEO, engagement metrics, audience segmentation) to form content strategies and improve reach.
    • Ensure digital integrity, compliance with defined policies, and use of accessible, user-first designs.

    4. Cross-Stakeholder Engagement

    • Align messaging for distinct stakeholder groups: prospective students, alumni, faculty, and partners.
    • Create narrative frameworks that can be tailored across units while remaining unified in tone and impact.

    5. Leadership & Capacity Building

    • Lead, mentor, and build a high-performing team across communications channels, Publications, and Science Comms.
    • Identify HR gaps and propose capacity-building strategies (e.g., media training, science storytelling, social listening).

    Coordinate inter-unit collaboration to break silos and foster cross-functional synergy in communications planning.

    Knowledge/Skills/Abilities:

    • Strategic Communication
    • Public Relations & Media Management
    • Content Creation & Copywriting
    • Digital & Social Media Management
    • Internal Communications
    • Stakeholder Engagement
    • Crisis & Issues Management
    • Project & Event Management
    • Research & Analytical Skills
    • Technical & Design Skills
    • Interpersonal & Soft Skills

    Terms and Conditions:-

    • Candidates are required to attach scanned copies of their documents (Academics / Professional).
    • Last education certificate/degree must be attested/verified by HEC.

    Candidates may be considered ineligible for the post due to any of the following reasons:

    • 3rd Div in academic career / weak academic profile.
    • NUST employees with less than one year of service with NUST and / or absence of NOC from Head of Institution.
    • In process of pursuing a required degree.
    • Medically unfit.
    • Only selected candidates will be contacted and issued offer letter.
    • Late / incomplete applications will be ignored.
    • Only short-listed candidates will be considered / called for test / interview and no TA / DA will be admissible.
    • NUST reserves the right to cancel, modify / terminate the recruitment program due to any reason, without notice, at any time.

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