Deputy General Manager - Marketing

About The Company

Tata Communications Redefines Connectivity with Innovation and IntelligenceDriving the next level of intelligence powered by Cloud, Mobility, Internet of Things, Collaboration, Security, Media services and Network services, we at Tata Communications are envisaging a New World of Communications

Role Overview

Tata Communications is seeking a dynamic and strategic Head of MarTech to lead our marketing technology initiatives. This role will be pivotal in enhancing customer experience (CX) across digital touchpoints and driving performance through data-driven marketing. The ideal candidate will split their focus between email marketing (40%) and MarTech strategy & execution (60%), ensuring seamless integration of tools, platforms, and campaigns across the digital ecosystem.

Key Responsibilities

Email Marketing (40%)

• Lead and optimize inbound and outbound email marketing campaigns across B2B and B2C segments.
• Supervise campaign planning, segmentation, automation, A/B testing, and performance analytics.
• Ensure compliance with global data privacy regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with content, design, and product teams to deliver personalized and impactful messaging.
  
  

MarTech Strategy & Execution (60%)

• Develop and execute a comprehensive MarTech roadmap aligned with business goals and CX objectives.
• Oversee the integration and optimization of platforms including CMS, CRM, CDP, DMP, marketing automation, analytics, and ad tech.
• Drive digital experience enhancements across website, social media, and paid digital advertising.
• Partner with IT, data, and marketing teams to ensure seamless data flow and actionable insights.
• Evaluate and onboard new technologies to improve marketing efficiency and customer engagement.
• Champion the use of AI, machine learning, and predictive analytics in marketing operations.
  
  

Qualifications & Skills

• 8–17 years of experience in digital marketing, MarTech, or marketing operations, preferably in large enterprises or tech-driven environments.
• Proven expertise in email marketing platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot).
• Strong understanding of MarTech stacks, customer journey mapping, and digital CX.
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics), paid media platforms, and social media management tools.
• Strategic thinker with hands-on execution capabilities.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.
• Strong analytical mindset with a data-first approach to decision-making.