Design Lead

About the Role

We are seeking an exceptionally talented and intellectually strong Design Lead who can build, lead, and inspire our in-house design team. This is a high-impact role for someone who understands how fast-growing D2C brands operate and can translate brand narratives into powerful visual identities.

The ideal candidate has graduated from a leading design school, possesses a deep understanding of brand-building, and can create everything—from logo, brand language, packaging, and social media designs to website visuals, AI-driven creatives, and marketing collaterals—with consistency and excellence.

This person should be able to take a brand document or idea and convert it into a living, breathing visual identity that speaks the brand’s language across every touchpoint.

Key Responsibilities:

1. Brand Identity & Visual Language Development

• Create and maintain the entire brand theme—including logo, color palette, typography, patterns, UI/UX style, and creative language.
• Translate abstract brand narratives into compelling visual identities that resonate with consumers.
• Build design systems and guidelines to keep all creatives aligned and consistent.

2. Creative Design & Execution

• Oversee and create: Social media creatives, Video design & motion graphics, AI-generated creatives, Packaging design (boxes, covers, sleeves, labels), Marketing collaterals (brochures, flyers, banners, posters), Website design and landing pages, Brand showreels and visual storytelling content.
• Ensure high-quality, on-brand designs for all marketing, product, and communication needs.

3. Team Leadership & Management

• Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns.
• Hire top talent and build a high-performance creative team.
• Review creative output and ensure timely, creative, and error-free delivery.
• Train the team on brand guidelines, visual storytelling, and new design trends.

4. Strategy & Cross-Functional Collaboration

• Work closely with founders, marketing, product, production, and script teams to convert strategies into powerful visuals.
• Understand campaign objectives and bring creative vision to life across mediums.
• Maintain a design pipeline and ensure smooth workflow management.

5. Innovation & Creative Intelligence

• Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards.
• Use AI-based tools for speed, creativity, and experimentation.
• Create designs that not only look good but also communicate with clarity and convert effectively.

Required Skills & Qualifications:

• 5–10+ years of design experience, preferably with leading D2C brands or creative agencies.
• Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).
• Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability.
• Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.
• Deep understanding of brand psychology, consumer behavior, and design communication.
• Proven experience building and managing design teams.
• Ability to convert briefs, strategies, and documents into compelling visual narratives.
• Excellent aesthetic sense and a passion for building memorable brands.

Why This Role Matters

• You will shape the visual identity and perception of one of the fastest-growing D2C brands.
• High ownership: from branding to packaging to website, everything flows through your vision.
• You will directly influence how customers see, feel, and trust the brand.
• Opportunity to build a world-class design team and set new creative standards.

Job Types: Full-time, Permanent

Work Location: In person