Developer III - Software Engineering

3 - 5 Years
1 Opening
Bangalore

The Adobe Campaign Developer is an active collaborator in the client on
campaign design, helping the client achieve their marketing objectives. The
Adobe Campaign Developer takes the lead on complex multi-wave trigger
campaigns, complex direct mail, and highly segmented email communications.
They proactively identify conflicts between the defined strategy supplied by
the client and the functional capabilities of their database and the
reporting functions supporting that database. In addition, they provide
coaching and mentoring of Junior resources developing the skills of their
teammates.
Essential Responsibilities And Deliverables:

• Design and implement complex multi-wave, multi-channel triggered
  communications using tool(s) such as Adobe Campaign, with coding for
  versioning (dynamic in email), offers and personalization and Email
  Deployment
• Provide and be knowledgeable in "best practices" in campaign
  development to optimize efficiency and quality of deliverables; implement and
  support automation for lights-out triggered communications
• Develop and execute multi-channel contact strategies across customer
  segments touchpoint channels (email, direct mail, social and direct marketing
  on site), with the goal of engendering loyalty and driving revenue from
  existing and prospect customers
• From data analyses, develop, test and measure campaign strategies that
  will drive desired customer behavior
• Lead campaign and program requirement discussions both internally and
  with clients to gain added insights from the customer data needed to drive
  strategies, such as understanding of offer responsiveness, content relevancy
  and communications channel engagement (DM, EM, Social, Direct Web)
• Document and communicate campaign strategy and work with campaign
  execution team and project manager to establish timeline and schedules for
  implementation and measurement
• Provide insightful, actionable customer analysis to our clients including
  the development of statistically sound customer targeting and test plans,
  measurement of their current marketing programs, and providing insight and
  recommendations for improving the profitably of their marketing
  programs
• Summarize and present results of campaign strategies to internal and
  client constituents
  Education (Preferred):
• Any fulltime degree
• Total 4-5 years of experience working with Adobe Campaign Classic
• 1-2 years experience in database marketing analysis including analytics,
  direct marketing test design, response analysis, ROI analysis, segmentation
  analysis, customer profiling, etc., preferably with a marketing service
  provider
• 1-2years experience with database querying tools, languages and
  analytical platforms supporting database marketing such as Adobe Campaign,
  SQL
• Familiarity with Web Development
• Good understanding of XML and Java strongly Preferred
• Retail or Direct Marketing experience strongly preferred
• Deep hands-on experience in multi-channel, multi-wave (trigger) direct
  marketing operations, strategy, and analysis
• Ability to integrate data to new or existing database structures
• Ability to mine data, using query language(s) to create data for program
  development support
• Report development experience
• Marketing program forecasting, measurement, and assessment
• Direct marketing program design and customer segmentation
• Ability to analyze, interpret and report on direct marketing campaign
  results
• Knowledge in statistical modeling techniques and customer scoring
• Knowledge in database discovery, planning, and design
• Client and vendor relationship management and consultation

adobe campaign,sql,xml,web development,