Development Editor/Content Creator, Home - Content Monetization Team

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Development Editor/Content Creator, Home - Content Monetization Team

Gannett and USA TODAY/usatoday.com are seeking an experienced development editor to drive growth and development of revenue through strategic affiliate content.

This role will produce audience-focused home services content that aligns with our editorial strategy and fulfills strategic partnership needs. The content will also support events, sponsorships, monetization and native advertising. The content’s primary focus will be best-in-class broadband technology (hardware and equipment), including internet, telephony and telecom services, as well as home services (e.g., lawn care, pest control, plumbing, painting, tree removal, moving, auto shipping, storage, home inspection, real estate appraisal, real estate legal services and like services), home improvement (flooring, windows, contractors, roofing, gutters, garage siding, HVAC, kitchen/bath/interior/exterior remodeling, home/auto warranty, home restoration), and home technology installation and/or repair (solar, solar batteries, EV charging, deregulated power, home security).

This editor will identify content opportunities to grow revenue and the USAT audience, while also optimizing existing content for increased performance. Main duties include recommending and executing new content strategies, supervising and maintaining existing editorial projects and overseeing and working with in-house and freelance content producers to create optimized and on-brand content for USA Today and other Gannett properties. This person must be an innovator and eager collaborator with partners across the Gannett organization, leveraging audience to drive revenue and boost engagement.

This role will report to the Director, Strategic Portfolio Businesses.

This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities:

• Work with Director, Strategic Portfolio Businesses to develop and implement revenue-focused content strategies.
• Write, update and maintain original content as assigned by the Director, Strategic Portfolio Businesses.
• Produce high-quality content ideas that are engaging and timely.
• Create and/or source content to support viral/trending and revenue initiatives.
• May attend daily newsroom meetings to plan and assign coverage for the day.
• Understands digital commerce and affiliate-related content, how to frame it for social engagement and how to measure or estimate its success.
• Oversee, edit and approve content submitted by freelancers and in-house writers.
• Assign, write, and edit content within the Gannett CMS and external platforms, utilizing a variety of technical features available.
• Analyze existing content for potential to increase revenue and/or reach through tactics such as SEO optimization, headline rewriting, updating evergreen content and adding video.
• May produce short trending and viral videos, using provided tools, as assigned.
• Apply best practices to new editorial, including revenue optimization to other existing editorial efforts.
• Assist with content and coordinate with key partners.
• Communicate with and actively engage editorial teams, other newsrooms, business development teams, audience growth and other internal partners to execute high-quality content.
• Audience: Assess editorial strategies for growing social media impact, newsletters and other avenues for subscriber and audience growth. And track content performance using a range of editorial and business tools, as well as overall progress toward project and annual goals.

Requirements:

• Bachelor’s degree in journalism or a related field or equivalent combination of education and experience.
• At least four years of professional experience on an editorial team or in a newsroom.
• Experience editing and/or creating content in a deadline-driven environment, with knowledge of home services and home improvement preferred.
• Experience working in different Content Management Systems.
• Familiarity with affiliate networks and corresponding tracking metrics.
• Proven ability to manage multiple tasks in a fast-paced environment.
• Sophisticated understanding of different audience platforms, user behaviors, content and strategy.
• Strong interpersonal skills and decision-making ability with demonstrated experience in cross-functional collaboration.
• Understanding of SEO and experience using social media channels such as Facebook, Instagram, Reddit and YouTube to build out storytelling and reach readers.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

1. Your resume – one to two pages.
2. A cover letter that outlines how you would approach the job.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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The annualized base salary for this role will range between $50,500and $78,906. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.