Digital Account Manager

QUESTIONS TO ASK YOURSELF

Are you humble, driven, and sharp? Do you bring strong work ethics and accountability to everything you do? Are you excited about joining a dynamic agency with unlimited potential for growth? Do you want to work for an employer who invests in your personal and professional development, with significant financial rewards for delivering outstanding business results?

If this sounds like you, then we should chat.

RESPONSIBILITIES

The Digital Account Manager serves as the primary point of contact for assigned clients and is responsible for helping them achieve meaningful business results through smart marketing strategies, strong communication, and exceptional account leadership. This role is about ownership, leadership, and problem-solving, not simply managing projects or relaying information between teams.

The Digital Account Manager works closely with strategists, designers, developers, content creators, and clients to ensure marketing initiatives remain aligned with business objectives and growth goals. Success in this role requires curiosity, critical thinking, strong communication skills, and the ability to build trust while helping clients navigate marketing decisions.

The ideal candidate understands how digital marketing, websites, content, paid search, SEO, and customer experience work together to support business growth and can confidently guide client conversations around those topics.

KEY AREAS OF ACCOUNTABILITY

Guide Marketing Strategy

• Help clients prioritize marketing initiatives that align with their business goals and available resources.
• Provide strategic recommendations across website optimization, SEO, content marketing, email marketing, branding, social media, and lead generation initiatives.
• Identify opportunities to improve marketing effectiveness, customer experience, and business growth.
• Serve as a trusted advisor who helps clients make informed marketing decisions and understand where to focus their efforts.

Build Trusted Client Relationships

• Serve as the primary point of contact for assigned clients.
• Lead regular client meetings focused on performance, priorities, opportunities, and next steps.
• Build long-term relationships through responsiveness, accountability, and proactive communication.
• Translate marketing concepts and performance data into clear, actionable business insights.
• Manage expectations while helping clients navigate changing business priorities and marketing challenges.

Drive Internal Alignment

• Clearly communicate client goals, priorities, feedback, and expectations to internal teams.
• Partner with strategists, designers, developers, designers, content creators, and social media teams to ensure work aligns with client objectives.
• Help establish priorities and keep projects moving forward across multiple service lines.
• Coordinate timelines, deliverables, and communication to ensure a seamless client experience.
• Advocate for the client while balancing agency resources and priorities.

Measure Results

• Monitor key performance indicators and marketing outcomes across client engagements.
• Help clients understand what is working, what needs improvement, and where opportunities exist.
• Use data, insights, and business context to guide recommendations and decision-making.
• Look for ways to improve results, strengthen client relationships, and expand the agency’s impact.
• Support long-term client retention and account growth through proactive thinking and strategic leadership.

Strengthen Agency Operations

• Contribute to improving internal processes, tools, documentation, and training to support team growth.
• Help onboard new account team members as Viden continues to scale.
• Model high standards for communication, responsiveness, professionalism, and execution.

SKILLS

Client Leadership & Strategy Expertise

• Strong understanding of digital marketing, including SEO, paid search, content marketing, website strategy, email marketing, branding, and social media marketing.
• Ability to connect marketing activities to broader business objectives and growth goals.
• Experience presenting recommendations and performance insights to business owners and leadership teams.
• Exceptional communication, organization, and relationship-building skills.
• Comfortable managing multiple clients, priorities, and projects simultaneously.
• Strong critical thinking and problem-solving abilities.
• Experience working within a fast-paced agency environment preferred.

Organization & Communication

• Exceptional communication skills with the ability to explain creative decisions clearly.
• Highly organized, able to manage multiple priorities and meet deadlines.
• Thrives in a high-growth environment while adapting to evolving priorities.

Analytical & Performance Mindset

• Comfortable using performance data to guide strategy and client decisions.
• Able to translate insights into actionable recommendations.
• Strong judgment, problem-solving skills, and attention to detail.

VIDEN CORE VALUES

At Viden, how we work is just as important as what we accomplish. Our Core Values define the behaviors, attitudes, and standards we expect from every team member, regardless of role or tenure. Success on our team requires not only the skills to perform the job, but also a commitment to consistently living these values in how you work, collaborate, and contribute to our culture.

• Crush The Day: You show up prepared, engaged, and ready to make a meaningful contribution each day. You bring energy, initiative, and a strong work ethic without needing to be pushed.
• Be Gritty: You embrace challenges with courage, resourcefulness, and resilience. You adapt when circumstances change, persevere through obstacles, and remain committed to seeing things through to completion.
• Own It: You take responsibility for your work, your commitments, and your results. You proactively solve problems and focus on solutions while leaving excuses behind.
• Win Together: You build strong relationships, collaborate effectively, and support the success of your teammates. You prioritize what is best for the team and the company because we achieve more together than we do alone.

QUALIFICATIONS & BENEFITS

Who Should Apply?

• Someone who is naturally curious and enjoys learning how marketing drives business results.
• Someone who enjoys bringing clarity, organization, and momentum to complex situations.
• Someone who enjoys leading clients, solving problems, and helping businesses grow.

Who Should Not Apply?

• Someone who avoids difficult conversations, accountability, or ownership of outcomes.
• Someone who waits for direction instead of taking ownership and making progress.
• Someone who prefers working behind the scenes rather than building relationships with clients and teammates.

Education & Experience

• BA/BS in marketing, advertising, communications, business, or related field preferred.
• 3-5+ years of experience in account management, client services, and marketing strategy.

Location Requirement

• Must be able to work full time in person at our Minneapolis-based office (near 494 and France Avenue).

Benefits Awaiting You

• Competitive salary
• Generous bonus program
• Health insurance
• Dental & Vision insurance
• Health Savings Account & Flexible Savings Account Programs
• 401k with company contribution
• Life insurance
• Profit sharing program
• Generous PTO plus paid company holidays
• Summer Fridays (discretionary)
• Adoption assistance program
• Access to several voluntary programs (short-term and long-term disability insurance, critical illness and accident insurance)
• Wellbeing resources covering emotional, physical, social, professional, and financial health
• Discounts on gym memberships, travel, grocery delivery services, pet health insurance and more
• Free covered parking
• Company-sponsored events
• Experience in a fast-paced, growth-oriented marketing agency

COMPANY OVERVIEW

Viden is a marketing and media buying agency built on the belief that huge results come from small, focused teams. We’re a highly experienced, intentionally lean team that helps clients acquire customers and drive revenue through smart, data-driven campaigns across TV, radio, digital, and social.

Application Question(s):

• Are you able and willing to work full time in person at our Bloomington, MN office?

Experience:

• Account Management: 3 years (Required)

Work Location: In person