Digital Advertising Specialist (PPC Focus)

Digital Advertising Specialist (PPC Focus)
Remote | Full-Time | Growth Consultancy

About Strativera
Strativera is a strategic growth and marketing consultancy helping B2B and B2C organizations increase revenue, improve operational efficiency, and scale smarter. We embed as true partners—aligning marketing, sales, and operations—to drive measurable business outcomes. Our clients include private equity-backed, mid-market, and fast-growing organizations across SaaS, healthcare, manufacturing, and professional services.
We are expanding our performance marketing team and seeking a Digital Advertising Specialist with strong agency experience and proven results managing PPC campaigns. This role will operate as both a skilled practitioner and a collaborative partner to our client-facing strategists—executing best-in-class paid media campaigns that drive revenue impact.

What You’ll Do

• Execute and optimize Google Ads, Microsoft Ads (Bing), and additional paid media campaigns across multiple client accounts.
• Lead performance insights that support client conversations, deliverables, and reporting.
• Conduct ongoing keyword research, audience targeting, and competitive analysis.
• Develop and test ad copy, creative variations, and landing page hypotheses to improve CTR and conversion rates.
• Manage budgets, pacing, bids, and automation strategies to achieve CAC, ROAS, and CPS targets.
• Ensure accurate conversion tracking and attribution using GA4, GTM, HubSpot, Salesforce, and supporting client MarTech stacks.
• Partner with SEO, CRO, lifecycle, and RevOps teams to strengthen full-funnel demand generation.
• Monitor platform changes and emerging trends to continuously evolve performance strategies.

You’ll Thrive Here If You…

• Have a performance-first mindset and love finding efficiency gains
• Are comfortable managing multiple client priorities with urgency and precision
• Communicate effectively with internal teams and client stakeholders
• Enjoy being hands-on with the platforms and driving measurable outcomes

Qualifications

• 3–5 years hands-on PPC management in an agency environment (required)
• Multi-account portfolio experience across various industries (preferred)
• Strong knowledge of Google Ads + Microsoft Ads bidding strategies, automation, and optimization
• Experience improving performance across CAC, ROAS, CPL/CPS, and LTV metrics
• Working knowledge of CRO, landing page testing, and A/B experimentation
• Proficiency with GA4, GTM, and data visualization/reporting tools
• Strong analytical and communication skills—able to translate insights into clear actions
• Highly organized and detail-oriented with strong prioritization skills

What We Offer

• Competitive compensation aligned with experience and performance
• Remote-first flexibility with autonomy and accountability
• Exposure to high-growth clients across multiple industries
• Growth pathways into broader media strategy, analytics, and RevOps
• A collaborative environment where your execution directly impacts results
• A culture centered on innovation, clarity, and delivering real business outcomes

If you believe you’d be a great fit, visit Strativera.com to learn more about our work and the exciting opportunities to grow with us.

Job Type: Full-time

Pay: $90,000.00 - $105,000.00 per year

Work Location: Remote