Digital Advertising Specialist - Zoho

About Us:

Zoho isn't your average tech company. Privately held and deeply committed to solving problems through global collaboration, our organization believes in experimentation, iteration, and following your instincts. With US headquarters in Austin, TX and global headquarters in Chennai, India (as well as offices in Silicon Valley, Mexico, Singapore, Japan, China, and the Netherlands) we work across time zones, continents, languages and cultures to share Zoho's message with stakeholders, employees, and users on six continents.

Join Our Team:

We are seeking a Digital Advertising Specialist with a strong focus on paid social media campaigns to join our marketing team. In this role, you’ll design, execute, and optimize advertising initiatives that build brand awareness, engage audiences, and generate leads across platforms like Facebook, Instagram, LinkedIn, YouTube, and emerging networks.

• Develop, launch, and manage paid ad campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and X (Twitter).
  
• Create and test ad variations (copy, visuals, and CTAs) to identify winning strategies.
  
• Build remarketing and lookalike audiences to nurture engagement and conversions.
  
• Partner with design and content teams to ensure creative assets are tailored for each channel.
  

• Continuously monitor performance and adjust targeting, bidding, placements, and creative to maximize ROI.
  
• Use A/B testing to improve CTR, engagement, and conversion rates.
  
• Apply advanced targeting methods (demographic, behavioral, and interest-based).
  

• Track KPIs including CTR, CPC, CPA, CPM, and ROAS.
  
• Provide campaign insights, dashboards, and detailed reporting to internal stakeholders.
  
• Translate performance data into clear recommendations for campaign scaling or adjustments.
  

• Run paid search and display campaigns on Google Ads and Bing as needed.
  
• Coordinate strategies so that social, search, and programmatic advertising work in alignment.
  

• Stay on top of evolving social media ad formats, targeting tools, and algorithm changes.
  
• Identify growth opportunities on emerging platforms (e.g., TikTok, Snapchat).
  

• Partner with sales, product, and regional marketing teams to ensure campaigns support global business goals.
  
• Coordinate ad messaging for international audiences, adjusting tone and creative for cultural relevance.

Qualifications:

• 2+ years of experience in advertising and content marketing.
  
• Experience managing social media advertising campaigns (Facebook, Instagram, LinkedIn, YouTube, etc.).
  
• Proven ability to create engaging and effective content.
  
• Proven ability to generate measurable results (e.g., reduced CPA, increased engagement, lead generation).
  
• Hands-on experience with Ads Managers, Business Managers, and campaign dashboards.
  
• Strong copywriting and creative testing skills for ad performance.
  
• Familiarity with tools like Google Analytics, Data Studio, and social media insights dashboards, marketing tech/automation, CRMs.
  
• General knowledge of digital marketing (SEO, SEM, email, content marketing, marketing automation) is a strong plus.
  
• Excellent written and verbal communication skills.
  
• Strong analytical skills with the ability to interpret data and drive strategy.
  
• Organized, proactive, and capable of managing multiple campaigns simultaneously.
  
• Creative mindset with a performance-driven approach.
  
• Self-starter with eagerness to learn and grow in a global environment.
  
• Ability to travel domestically approximately once per quarter.

Benefits:

• Competitive salary.
  
• Comprehensive benefits package.
  
• Opportunity to work with a leading technology company.
  
• Collaborative and supportive work environment.
  
• Opportunity for professional growth.

Compensation/Benefits:

Permanent employees are offered competitive pay and a full suite of benefits, including medical, dental, and vision insurance as well as a company-sponsored 401k.

Zoho Corp. is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States.

To ensure compliance with federal and state employment eligibility laws, all candidates must possess the legal right to work in the United States at the time of application. This includes: being a U.S. citizen, being a non-citizen with authorized work status, or holding a valid work visa that does not require sponsorship by Zoho for a visa status or renewal. Zoho is unable to offer sponsorship for this position for work visas, including but not limited to H-1B visas.