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Digital and Social Media Specialist (Procurement)
Hull, United States
Description
Digital and Social Media Specialist
(Procurement)
The Office of Contracting and Procurement is seeking a dynamic self-starter with excellent oral and written communication skills, digital marketing savvy, and ability to quickly create engaging copy, graphics and short videos to develop and implement a digital marketing strategy to increase participation in City of Detroit bid opportunities. The candidate should have the ability to meet suppliers where they are, while maintaining a professional online presence for the City of Detroit.
Under general supervision, the Digital & Social Media Specialist is responsible for leading the digital marketing strategy on the City's website, blog, and social media channels in order to generate increased participation in bid opportunities with the City of Detroit.? Responsibilities include posting and monitoring on applicable platforms while staying abreast of emerging trends, and providing regular reports to leadership on conversion metrics as a result of digital marketing efforts.Examples of Duties
- Develop and implement a digital media strategy in alignment with OCP’s outreach goals to increase bid participation, especially from local and small suppliers.
- Produce original content such as posts, graphics, fliers, or videos for social media in conjunction with the Media Services/Communications teams.
- Utilize the overall digital and communications strategy to maintain high visibility of City of Detroit contracting opportunities and outreach efforts to drive increased participation in solicitations.
- Monitor the City's social media accounts for concerns and inquiries; respond to constituents, route posts or tweets to other departments for follow-up when necessary, and ensure issues are addressed.
- Closely coordinate with the purchasing staff to ensure hot bids are advertised accurately and timely
- Keep the OCP website up to date with “hot bids”
- Report on social media and digital performance.
- Attend press and community events to cover on social media.
- Share relevant news stories to City website.
- Communicate emerging trends and citizen concerns with others in the department.
Minimum Qualifications
Education
High school diploma or GED required. Additional courses in Communications, Writing, or a related field preferred.
Experience
Two (2) years of experience in social media content management, website management, multimedia, or a related field.
Preferred Experience
Experience in the public sector, procurement, or small business support preferred.
Supplemental Information
Evaluation Plan
- Interview: 70%
- Evaluation of Training, Experience & Personal Qualifications: 30%
Total of Interview and Evaluation T.E.P: 100%
Additional points may be awarded for:
- Veteran Points: 0 – 15 points
- Detroit Residency Credit: 15 points
LRD 09/10/2025
Knowledge, Skills and Abilities
KNOWLEDGE OF
- Using and managing online content on Facebook, Instagram, Twitter, Website, and other digital media channels.
SKILL IN
- Excellent oral and written communication, including copywriting.
- Digital photography and social media video creation
- Using Adobe products and social media platforms to create engaging digital content
ABILITY TO
- Develop a digital marketing strategy in line with departmental goals
- Analyze engagement and conversion data to drive marketing strategy
- Organize, prioritize, and multitask effectively.
- Coordinate and interact with internal and external customers.
- Meet tight deadlines.
Distinguishing Characteristics
Work is typically performed within an office environment, but frequently includes assignments off site and can sometimes be outside.
This job may include walking, carrying necessary equipment to events, and sitting or standing for long periods of time.
HEALTH
- Medical - Eligible for hospital, surgical, and prescription drug benefits.
- Dental
- Vision
- Life Insurance - Optional group insurance available to employee and their family. The City pays 60% of premium for first $12,500 of employee life insurance. Employee may purchase, at own expense, life insurance for spouse and each dependent.
- Long-Term Disability Insurance (Income Protection Plan) - The City offers disability insurance through payroll deductions for persons who become disabled and who are not yet eligible for a service retirement.
- Sick Leave
- Vacation
- Holidays
The City also has the following paid and unpaid leaves; funeral leave, Family and Medical Leave, jury duty, military duty leave, unpaid personal leave,
RETIREMENT BENEFITS
City Employees Retirement System
As a regular City employee you automatically become a member of the General Retirement System. This entitles you to a retirement allowance after:
- Completion of thirty (30) years of service;
- At age sixty (60) if you have at least ten (10) years of service, or
- At age sixty-five (65) with eight (8) years of service.
- In the event of disability, other eligibility rules apply);
- An early, actuarially reduced, retirement is offered after you have attained at least twenty-five (25) years of service;
- Employees are vested after ten (10) years of service, regardless of age.
ADVANCEMENT OPPORTUNITIES - Employees have many opportunities for growth and career advancement throughout all City departments and divisions.
Have a successful career with the City of Detroit. Always remember that you are a part of a team with a common Vision of delivering excellent service to the citizens of the City of Detroit.
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