Digital Assets Senior Specialist

About the Role:

As a Digital Assets Senior Specialist , you will take full ownership of the operational excellence and continuous improvement of our digital channels. You will lead the end-to-end delivery cycle of digital initiatives, managing scope definitions, business requirements, and User Acceptance Testing (UAT) processes. Working closely with cross-functional teams and external vendors, you will ensure that our mobile app, web funnels, and chatbot solutions are delivered on time, within scope, and to the highest quality standards.

Key Responsibilities:

• Playing a key role in the development, alignment, and continuous monitoring of the company’s digital channels — including the mobile app, online sales funnels, and chatbot — as well as the overall digitalization strategy .
• Steering the end-to-end design and development cycle for digital channel initiatives, ensuring strategic prioritization and seamless delivery with business and IT teams .
• Preparing scope definitions and business requirement documentation for digital channel demands and projects.
• Overseeing User Acceptance Testing (UAT) for all digital enhancements and ensuring timely resolution of findings with development teams.
• Driving adoption and growth of digital channels by defining and executing targeted channel strategies and action plans.
• Providing regular performance insights through consolidated digital channel reporting .
• Managing all customer feedback loops for digital channels, ensuring proactive and customer-centric resolution .
• Prepare digital assets functional development roadmap: Identifying new capabilities, channels, and improvement opportunities through ongoing industry and cross-industry benchmarking .
• Managing vendor relationships by monitoring delivery performance, ensuring service quality and maintaining operational alignment with all external partners .

Who You Are :

Experience:

• Bachelor’s degree in Engineering, Statistics , or a related field.
• Minimum 3 years of experience (preferably 4+ years) in digital channel management, digital product management, or digital project delivery.
• Hands-on experience in digital channel projects such as mobile applications, online sales funnels, and chatbot platforms.
• Advanced experience in preparing project documentation, including scope definitions, Business Requirement Documents (BRDs), and test scenarios .
• Deep knowledge and hands-on experience in User Acceptance Testing (UAT) methodologies.
• Experience in the Insurance, E-commerce, Banking, or Telecommunications sectors is a strong plus.

Skills:

• Proficiency in web and mobile analytics tools (Google Analytics, Firebase, Hotjar, Adjust, etc.) and strong data interpretation skills.
• Expertise in Agile/Scrum project management methodologies is a plus.
• Strong command of project management and documentation tools such as Jira, Confluence, and Trello .
• Advanced proficiency in MS Office applications, with strong reporting and presentation capabilities.
• Advanced level of English (both written and verbal).

Mindset:

• Customer-Centric: Consistently prioritizing customer needs and user experience in all decisions.
• Strong Ownership: Taking full responsibility for initiatives and approaching each project as a personal product.
• Continuous Learner: Staying up to date with digital trends, emerging technologies, and market developments.
• Solution-Oriented: Bringing a proactive, creative, and execution-focused approach to challenges.
• Highly Collaborative: Valuing cross-functional teamwork supported by clear, transparent, and constructive communication.