Digital Brand Strategist Intern (Paid Internship | Leads to Job

Pavilion Design Consultants is looking for a Digital Brand Strategist Intern to lead the company’s social media strategy, content direction, and brand growth across major digital platforms.

This is a paid internship and offers a clear pathway to a Full-Time Position and designed for ambitious individuals who want hands-on experience in branding, content strategy, and digital marketing. The selected candidate will work closely with the company's executives and existing social media team to help build a strong, consistent, and high-impact digital presence.

Key Responsibilities

• Content Strategy & Roadmap: Develop and execute a clear, long-term social media and content strategy aligned with the company’s brand and business goals.
• Executive Personal Branding: Plan and guide content for company executives, ensuring a consistent and professional personal brand across social platforms.
• Content Direction: Identify content opportunities, develop ideas, and guide the team on what should be filmed, how it should be presented, and what content formats should be prioritized.
• Team Leadership: Lead and coordinate the existing Social Media Handler/Scheduler and Video Editor, ensuring content is produced, edited, scheduled, and published according to the planned strategy.
• Content Capture: Coordinate and, when required, capture high-quality behind-the-scenes footage, site visits, architecture, construction, and executive content for post-production.
• Daily Workflow Management: Maintain smooth communication between the executive, content team, editor, and scheduler to ensure consistent content output.
• Content Calendar: Create and maintain organized weekly and monthly content calendars, campaigns, and content plans.
• Trend & Platform Strategy: Stay updated with current trends and platform best practices across Instagram, Facebook, TikTok, and YouTube, while identifying which trends are relevant to the brand.
• Analytics & Optimization: Regularly review social media insights and performance data to understand what is working and continuously improve the content strategy.
• Brand Positioning: Help strengthen Pavilion Design Consultants’ position as a recognized authority in architecture, design, construction, and real estate through strategic content.
• Performance Reporting: Track key performance indicators and provide regular reports and recommendations to management.
• Education: Bachelor’s degree in Marketing, Communications, Media Studies, Advertising, Design, Architecture, Fine Arts, or a related field from a reputable university. Graduates from institutions such as NCA, LUMS, Beaconhouse National University (BNU) or other recognized universities will be preferred.

Requirements

• 0-1 year of relevant experience in social media management, content strategy, digital marketing, personal branding, or brand management.
• Proven understanding of Instagram, Facebook, TikTok, and YouTube.
• Strong understanding of content strategy, social media growth, and personal branding.
• Ability to lead and coordinate a small creative team.
• Strong organizational, communication, leadership, and multitasking skills.
• Strong understanding of current social media trends and content formats.
• Comfortable working with tools such as Meta Business Suite, CapCut, Adobe tools, Google Workspace, and other relevant platforms.
• Ability to analyze social media insights and make data-driven content decisions.
• A creative mindset with the ability to identify opportunities for engaging and high-performing content.

Important Note:

This is not a routine posting or video editing position. Pavilion Design Consultants already has dedicated team members handling social media scheduling and video editing. The selected candidate will be responsible for leading the social media function, developing strategy, directing the content team, managing the content roadmap, and driving overall brand growth.

Application Question(s):

Please share links to 2–3 social media accounts, brands, or personal profiles that you have previously managed or worked on. Briefly describe your role and responsibilities for each.

• Have you previously led or managed a social media team? If yes, briefly describe the team and your responsibilities.
• Which social media platform do you believe is most effective for growing an architecture and design brand, and why?
• Are you comfortable directing an existing video editor and social media handler and taking responsibility for the overall content workflow?

If you are fresh one to this experience then please ignore these above questions.

Education:

Bachelor's (Required)

Language:

English (Required)

Pay: Rs40,000.00 - Rs100,000.00 per month

Work Location: In person