Digital Business Associate

Boldly Cultivating (youtube.com)

About Us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here .

About the Role

Leveraging knowledge in digital technologies (Websites, eCommerce, SEO, etc.) the role involves administration, support, and guidance to ensure consistent application of best practices across all digital touchpoints within the company and with our customers and consumers.

This is a hybrid role in Napa, CA and preference is given to candidates in the Bay Area, commutable to the Napa office.

Key Responsibilities

Supports the development and execution of digital technology initiatives with the divisions to elevate experiences across digital business touchpoints, including owned and third-party eCommerce websites. This role leverages technical knowledge and curiosity to drive growth and ensure consistent, best-in-class experiences.

Key areas of support responsibility:

• Owned and Third-Party eCommerce (Consumer and Customer) experiences and enhancements
• Brand websites and enhancements
• Technical SEO implementation tasks in support of digital business goals
• Website accessibility initiatives
• Conversion rate optimization (CRO) strategy and activities
• Assisting with personalization strategy and implementation
• Creating deployment and best practice playbooks
• Using, contributing, and educating on digital business and website performance reporting
Supporting self-serve and improvement test frameworks

Key Decisions in this role:

• Strategy & Prioritisation:
  • Recommend and support eCommerce platform investment and growth strategies.
  • Support delivery of feature roadmaps for Owned and Third-Party eCommerce sites and systems.
  • Recommend and support areas for A/B testing or optimization
• Experience Optimization:
  • Design and implement CRO strategies based on data analysis.
  • Lead the execution of website accessibility features and personalisation strategies for eCommerce.
• Technical Enablement:
  • Collaborate with the division to develop SEO strategies and prioritise technical implementation.
  • Recommend and implement technical solutions for digital business initiatives.
• Usability & Self-Service: Support and enable the development of frameworks for self-service and improvement tests to ensure divisions can independently run their digital business initiatives.
  

About you

• Minimum 2+ years of experience in a digital business or eCommerce role.
• Track record of implementing successful digital business strategies.
• Experience in managing a backlog of digital business initiatives.
• Experience with conversion rate optimization (CRO) strategies and A/B testing methodologies.
• Experience with website accessibility best practices and WCAG compliance.
• Solid understanding of various digital marketing channels and their integration with eCommerce platforms.
• Technical competence in various marketing technologies, including Shopify, Klaviyo, and Gorgias.
• Working knowledge of web development technologies (e.g., HTML, CSS, Javascript).
• Analytical and problem-solving skills with the ability to extract insights from data.
• Strong communication and interpersonal skills to collaborate effectively with diverse stakeholders.
Ability manage workload across multiple projects, prioritize tasks, and meet deadlines within budget constraints.

Desirable Skills:

• Experience with project management methodologies (e.g., Agile, Scrum).
Experience with data visualization tools and dashboards.

Why you'll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world’s most desirable wines through our generous employee product allowance
• Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
• Plus, you'll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. e .

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com , quoting the job title and reference number.

Apply Today!

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, please apply today!

Pay Transparency Disclosure: The base pay range offered for this position is $100,000-$106,000 per year and other benefits. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Our expectation is that the incumbent will work out of our Napa location. If the incumbent works out of another location, the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.