Digital Campaign Manager

Campaign Planning & Strategy

• Plan, develop, and execute digital marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital channels.
• Define campaign objectives, target audience, budgets, timelines, and KPIs.
• Align digital campaigns with overall business and marketing goals.

2. Campaign Execution & Optimization

• Manage end-to-end execution of digital campaigns including ad creation, targeting, scheduling, and bidding.
• Monitor campaign performance daily and optimize ads for better ROI (CTR, CPL, CPA, conversions).
• Conduct A/B testing for creatives, ad copies, landing pages, and audiences.

3. Performance Tracking & Reporting

• Track and analyze campaign metrics using tools like Google Analytics, Meta Ads Manager, and other reporting platforms.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Ensure campaigns meet performance benchmarks and cost efficiency targets.

4. Budget Management

• Manage and optimize digital marketing budgets across multiple campaigns and platforms.
• Ensure efficient spend allocation to maximize returns and minimize wastage.
• Forecast campaign spend and performance.

5. Content & Creative Coordination

• Work closely with creative, design, and content teams to develop effective ad creatives and copies.
• Ensure messaging is consistent with brand guidelines and campaign objectives.

6. Audience Targeting & Market Research

• Identify and define target audiences based on demographics, interests, behavior, and data insights.
• Conduct market and competitor analysis to improve campaign effectiveness.

7. Lead Generation & Conversion Management

• Drive qualified leads through performance-driven campaigns.
• Optimize landing pages and funnels to improve conversion rates.
• Coordinate with sales or CRM teams to track lead quality and conversion outcomes.

8. Platform & Tool Management

• Manage digital marketing tools, ad accounts, pixels, and tracking codes.
• Stay updated with platform algorithm changes, new ad formats, and best practices.

9. Compliance & Brand Safety

• Ensure campaigns comply with platform policies, legal requirements, and brand standards.
• Monitor ad approvals and resolve policy or account issues.

10. Continuous Improvement & Learning

• Analyze trends and campaign learnings to improve future strategies.
• Experiment with new platforms, formats, and technologies.
• Keep up to date with digital marketing trends and innovations.

Skills Required (Optional Add-On)

• Strong analytical and data interpretation skills
• Hands-on experience with paid ads platforms
• Budget and ROI management
• Communication and stakeholder coordination
• Strategic thinking and problem-solving

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person