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Digital Commerce & B2B App Engagement Manager
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Overview:
PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.
Guiding Vision and Regional Impact
PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.
Empowering Our People and Communities
Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.
Diversity and Inclusion Commitment
PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.
Responsibilities:
We Are PepsiCo
PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.
Guiding Vision and Regional Impact
PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.
Empowering Our People and Communities
Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.
Diversity and Inclusion Commitment
PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.
- Impact customer adoption and the implementation, directly learning from our customers and adjust accordingly to it.
- This role will be responsible to the right selling approach to our customers digitally, to successfully drive them to this new way of doing business with PepsiCo.
- Building - agile processes & new capabilities in the organization, to be able to manage PepsiCo's digital selling systems effectively, this role will be the key person to have impact and influence to leverage momentum & create sustainable productivity.
- This role is expected to maintain the app in a proper manner for productivity to continue with higher activation & engagement rates.
- Convert business needs into development agenda. Own the project, influence internally and externally to assure right adherence and prioritization, track results and communicate the tools Backlog.
- Be in the Field, engage Sales Team and give them right support to the selling process of this new tools' concept to PepsiCo's customers.
- Develop a deep understanding of customer behaviour data over the platforms with a full funnel KPI framework & work collaboratively with Data Analyst to create actionable plans and find new opportunities.
- Lead all growth marketing activities for user acquisition - activation - retention phases, orchestrating all digital touch points.
- Support brand management activities and follow up campaigns’ effects to products' performance & KPl's.
- Work in collaboration with Commercial team, IT team, Selling & account teams, 3rd party vendors. He/she will need to align, influence, and coordinate all plans, whilst driving synergy and efficiency the overall Digital transformation agenda in an agile way.
- 7+ years of relevant experience
- Bachelor’s Degree Business administration or any related field
- Commercial background is required
- Application management experience
- Strong Communication Skills.
- Fluent in both English and Arabic.
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