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Digital Commerce Generalist
Austin, United States
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
We are seeking a Digital Commerce Generalist to lead and execute the day-to-day operations of the DTC digital business for our Mystery Ranch mission product line. This role will be responsible for site merchandising, content management, and marketplace operations (e.g., Amazon.). The ideal candidate is a hands-on digital operator with a strong understanding of eCommerce platforms, consumer behavior, and performance metrics.
Key Responsibilities
Site Merchandising & Content
- Own the product merchandising strategy across the Mystery Ranch DTC site.
- Manage seasonal product launches, homepage updates, and promotional campaigns.
- Optimize product detail pages (PDPs) for conversion, SEO, and brand consistency.
- Collaborate with creative and marketing teams to ensure content aligns with brand voice and campaign goals.
- Monitor and improve on-site search, navigation, and taxonomy.
Marketplace Operations
- Manage listings, pricing, and promotions across third-party marketplaces (e.g., Amazon, eBay).
- Ensure product data accuracy and compliance with marketplace requirements.
- Monitor performance metrics (traffic, conversion, sales, returns) and optimize accordingly.
- Coordinate with fulfillment and customer service teams to ensure a seamless customer experience.
Analytics & Optimization
- Use tools like Google Analytics, Shopify, and marketplace dashboards to track KPIs.
- Identify opportunities to improve conversion rates, AOV, and customer retention.
- Conduct A/B testing and report on performance insights.
Qualifications
- 5+ years of experience in digital commerce, eCommerce merchandising, or marketplace management.
- Proficiency with eCommerce platforms (e.g., NetSuite, Salesforce, Shopify).
- Experience with Amazon Seller Central or similar marketplace tools.
- Strong analytical skills and familiarity with tools like Google Analytics, Excel, and Looker/Tableau.
- Excellent project management and cross-functional collaboration skills.
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Benefits & Perks:
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YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at .
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