Digital Communication Officer (Contractual)

Content Development & Digital Publishing

• Create clear, engaging, and well-structured content for websites, blogs, and digital platforms.
• Develop user-friendly content by simplifying technical or complex information for diverse audiences.
• Write a variety of content including articles, blogs, explainers, FAQs, landing pages, and informational materials.
• Ensure all content aligns with brand tone, messaging guidelines, and communication objectives.
• Proofread and review content to maintain high standards of quality, clarity, and accuracy.

Social Media Management

• Develop platform-appropriate content for social media channels including posts, captions, short scripts, reels, stories, and campaign creatives.
• Manage day-to-day content publishing across social platforms in line with planned calendars.
• Support the planning and execution of social media campaigns, awareness drives, and promotional initiatives.
• Engage with audiences through comments, messages, and interactive content where required, maintaining a professional and approachable tone.

SEO & Digital Optimization

• Develop SEO-friendly content using relevant keywords, headings, and basic optimization techniques.
• Support content visibility and discoverability across digital platforms.
• Regularly update digital content to ensure accuracy, relevance, and consistency.

Campaigns & Collaboration

• Contribute to digital campaign ideation by suggesting themes, content formats, and messaging ideas.
• Work closely with graphic designers to ensure visual and written content are aligned and optimized for digital performance.
• Coordinate with internal stakeholders to gather inputs and ensure content accuracy prior to publication.

Analytics & Continuous Improvement

• Monitor basic digital performance metrics such as engagement, reach, impressions, clicks, and website traffic.
• Use insights and trends to improve future content and campaign effectiveness.
• Stay updated on digital media trends, platform changes, and evolving audience behaviors.

Requirements

• A Bachelor’s degree in Communications, Media Studies, Journalism, Marketing, or a related field.from an HEC-recognized university or an international university.
• Master’s degree in a relevant field will be considered an added advantage.
• Minimum 4–5 years of relevant experience in digital content development, social media management, communications, public relations, marketing, or a related field.
• Demonstrated experience in writing for websites, social media platforms, articles, blogs, digital campaigns, and institutional communication materials.
• Proven experience in managing or supporting social media campaigns, content calendars, and audience engagement initiatives.
• Experience in SEO writing, digital optimization, and content performance improvement is required.
• Experience in regulatory communication, public sector communication, development sector communication, agriculture, food safety, trade, or policy-related content will be considered an advantage.
• Strong command of English is required; proficiency in Urdu will be an added advantage.