Performance Marketer (DHA, 2 , Islamabad)

Mustafa Developers is looking for a results-driven and analytical Performance Marketer to join our marketing team. The ideal candidate should have expertise in running paid advertising campaigns, generating quality leads, and optimizing digital marketing performance across multiple platforms.

Job Responsibilities

• Plan, execute, and manage paid marketing campaigns on:
• Facebook & Instagram Ads
• Google Ads
• YouTube Ads
• TikTok Ads (preferred)
• Generate and optimize leads for real estate projects and campaigns
• Monitor campaign performance and improve ROI through data analysis
• Conduct audience research and competitor analysis
• Manage ad budgets effectively and prepare performance reports
• Coordinate with design and content teams for ad creatives
• Track conversions, CPL, CTR, and other digital marketing KPIs
• Stay updated with latest digital marketing trends and platform updates

RequirementsEducation

• Bachelor’s degree in:
• Marketing
• Business Administration
• Media Sciences
• Digital Marketing
• Or any related field

Experience

• Minimum 2–4 years of relevant experience in:
• Performance Marketing
• Paid Media Buying
• Lead Generation Campaigns
• Digital Advertising

Skills Required

• Strong command of:
• Meta Ads Manager
• Google Ads
• Google Analytics
• Pixel & Conversion Tracking
• Understanding of SEO and social media marketing
• Analytical mindset with strong reporting skills
• Ability to optimize campaigns for maximum ROI
• Excellent communication and teamwork abilities

Work Location: On the road