Digital Communications Program Manager

• Work collaboratively with the Research Communications Director in revamping the existing OVCR website in Sitefinity, including updating website architecture; building and sunsetting webpages; building and maintaining website libraries; and writing, sourcing, editing and publishing content.
• In partnership with the Research Communications Director and OVCR teams, develop and implement web governance and content management strategies and plans, including a schedule of regular meetings with OVCR teams to ensure timely proactive planning of web updates.
• Establish and independently manage a web editing request intake process for the OVCR to ensure timely updates of information on the OVCR website.
• Develop and maintain standard operating procedures (SOP) for consistency in the web content management approach. SOP should address file naming conventions, file management protocols, content categorization and tagging protocols, and checklists for meeting accessibility and brand standards, and will be shared with OVCR employees who have access to the content management system.
• Serve as the primary owner of Siteimprove dashboard and promptly resolve identified issues in website issues in performance, accessibility, content quality and SEO.
• Ensure website and linked documents adhere to university brand and accessibility standards.

• In partnership with the Research Communications Director, lead the planning, development and execution of newsletters in Marketing Cloud targeted to OVCR employees and to the campus research community.
• In partnership with the Research Communications Director, plan, manage and deliver executive communications in Marketing Cloud on behalf of the Vice Chancellor for Research and the leadership team.
• Liaise with OVCR teams and campus eComm Specialist to manage requests for building audience lists in Salesforce.
• Build and manage event registration websites in Cvent for signature OVCR events and provide relevant event registration information to event planning teams.
• Produce e-invitations in Marketing Cloud for signature OVCR events.
• Ensure eComm communications adhere to university brand and accessibility standards.

• Independently write content as assigned and assist OVCR teams in writing and editing content for digital communications. Examples include web content, news articles, newsletter content, social media posts, etc.
• Source appropriate icons, infographics and images from the campus photo library, Adobe Stock and other approved sources.
• Ensure content adheres to university brand and accessibility standards.

• Collaborate with the Research Communications Director, to independently manage the develop and execution of social media plans and posts for the Vice Chancellor for Research’s social media accounts (i.e., LinkedIn, X).
• Manage the OVCR YouTube Channel (e.g., upload and organize videos, enter metadata, support OVCR staff who have access to YouTube Channel).
• Ensure social media content adheres to university brand and accessibility standards.

• Utilizing Google Analytics, track website performance data and make recommendations for increasing user engagement.
• Utilizing Marketing Cloud, track newsletter performance data and provide recommendations for increasing audience engagement.
• Utilizing social media metrics, track social media performance data and provide recommendations for increasing audience engagement.

• Build and maintain strong working relationships with OVCR leadership and teams and other offices across CU Anschutz, including the Office of Communications, Office of Information Technology, schools and college communications personnel, hospital partners communications personnel, etc.
• Other duties as assigned.

• 
  Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 10/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced rate RTD Bus and light rail service

• Bachelor’s degree in marketing, journalism, public relations, communications, business administration, business or a directly related field from an accredited institution
• 4-6 years of professional experience in digital communication.

  • An advanced degree (Master’s or Doctorate) may be substituted for experience on a year for year basis if the degree is in a field of study directly related to digital communication.

• Proficiency with web content management systems, preferably Sitefinity.

• Proficiency using e-newsletter campaign software, preferably the eComm Suite (e.g., Marketing Cloud).

• Experience managing social media accounts, preferably on LinkedIn and X.

• Ability to collect and analyze data on the performance of digital communications and to make recommendations for improvement.

• Design skills a plus, preferably utilizing Canva and/or Adobe Creative Cloud.

• Ability to communicate effectively, both in writing and orally.

• Excellent written communication, copy editing and proofreading skills.

• Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.

• Outstanding customer service skills.

• Adaptable self-starter who can work independently and collaboratively with team members.

• Able to manage diverse workload; skilled at handling multiple projects and priorities.

• A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

• Curriculum vitae / Resume

• Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address

The starting salary range (or hiring range) for this position has been established as $65,105 – $82,813

The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.