Digital Communications Specialist (In Ofc 4 Days/Wk)

Digital Communications Specialist

** Please Note: You will be required to be IN the office at 241 Ralph McGill Blvd, Atlanta, GA a minimum of four (4) days per week and/or as additionally required.

Do you love creating smart, effective emails that truly connect with customers? We’re looking for a Digital Communications Specialist – to help us tell our story and keep our customers informed —on assignments ranging from welcome series and newsletters to seasonal tips and storm support.

In this role, you’ll be a key contributor to our email marketing efforts, working closely with partners across the company to plan, build, and optimize campaigns that reach customers through their #1 preferred communication channel: email. You’ll also support SMS campaigns as part of integrated customer journeys, ensuring both channels work together to deliver timely, clear, and customer-friendly communications.

The role offers an opportunity to make a real impact — helping customers get the information they need, when they need it, through clear, consistent, and high-performing digital communications.

Key Responsibilities:

• Contribute to the planning, execution, and optimization of non-transactional email campaigns (e.g., welcome series, newsletters, storm communications, brand initiatives).
• Provide strategic input on email best practices, segmentation, timing, and integration with broader campaigns.
• Build and launch engaging email campaigns using Eloqua and other digital tools.
• Test and optimize email campaigns to ensure performance across devices, inboxes, and user preferences.
• Manage campaign workflows and timelines to ensure smooth execution and alignment with business priorities.
• Support the day-to-day management of email processes, including scheduling, production, QA, and deployment to ensure timely and accurate campaign execution.
• Track campaign performance, analyze results, and share insights to drive continuous improvement.
• Stay current on industry trends, compliance standards, and emerging best practices.
• Collaborate with Marketing, Customer Experience, and Digital teams to align messaging and communication goals.

Qualifications:

• 5-7 years of experience in email marketing, marketing automation, or digital marketing with expertise in campaign execution, optimization, analytics Hands-on experience building and deploying email campaigns (Eloqua experience preferred).
• Working knowledge of HTML/CSS for email and comfort with design QA.
• Familiarity with SMS campaign strategy and interest in integrated digital customer journeys.
• Strong organizational and project management skills; ability to manage multiple priorities.
• Strategic mindset with an understanding of how email supports the customer lifecycle and broader marketing goals.
• Analytical approach to campaign performance and optimization.
• Exceptional attention to detail to ensure accuracy, compliance, and polish.
• Collaborative, team-first attitude with a passion for helping partners succeed.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Identification: 14877

Job Category: Sales & Marketing

Job Schedule: Full time

Company: Georgia Power