Digital Content Coordinator

Job Title:  Digital Content Coordinator

Reports To:    Marketing Manager

Job Class:  Salary 

Summary of Position:

At SmartSolve, we’ve chosen to take the road less traveled. We’re committed to a transcendent purpose, to glorify Christ through our character and actions as we faithfully steward His creation and resources. We’re dedicated to innovation through a compelling vision, making packaging no longer trash. And, we’re sold out to a mission which will transform the food packaging industry, enabling people to better care for the planet by pioneering zero-waste packaging technologies.

To help accomplish this “mission impossible”, we’re seeking an inspired, value-aligned teammate to serve as a Digital Content Coordinator. Your key focus will be the developing, creating, and executing engaging digital content across social media, web, and email platforms, while ensuing brand consistency and supporting key marketing initiatives determined by the Marketing Team.

Essential Duties:

• Meet regularly with SmartSolve Marketing Manager to understand strategic direction, key initiatives, and company goals.
• Develop and implement digital content and media strategies aligned with SmartSolve’s brand and marketing objectives
• Create, curate, and publish engaging digital content for social media platforms, website, email campaigns, and other digital channels
• Manage SmartSolve’s social media accounts, including content creation, scheduling, posting, and engagement
• Maintain and update the company website with fresh, relevant, and on-brand content
•  Design and update digital and print materials using Adobe Creative Suite, including InDesign, Illustrator, and Photoshop
• Optimize digital content using SEO best practices to improve visibility and engagement
• Track competitor activity and digital marketing trends to inform content development
• Create prototype designs and branded sample materials for potential prospects, including printed and formed pouch or packaging samples to support sales and marketing efforts
• Film and edit video content, and capture on-site photography and video of company culture, events, and activities
• Meet weekly, monthly, and quarterly content goals as assigned by the Marketing Manager outlined in the One Page Business Plan (OPBP)
• All other responsibilities or projects as assigned by the Marketing Manager

Knowledge, Skills and Abilities:

• Proficiency in Adobe Creative Suite, with strong experience in InDesign (required), Illustrator, and Photoshop
• Excellent communication skills, both verbal and written.
• Familiarity with social media platforms and digital content best practices
• Ability to organize and schedule one's work and the self-motivation to diligently perform it with little supervision.
• Good computer skills, including knowledge of excel, word, and familiarity with CRM software.

Training and Experience:

• Bachelor’s Degree in Visual Communication Technology, Graphic Design, or related visual media field required
• Coursework, minor, or degree concentration in Marketing strongly valued
• Experience managing social media platforms through an internship, academic projects, or related hands-on experience preferred

Physical Requirements:

• Availability to work in the SmartSolve facility in Bowling Green, OH 
• Reaching for phone and keyboard. 
• Talking, hearing and repetitive motion. 
• Standing for long periods of time. 
• Required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned or to make general observations of facilities or structures.